.orgSource Consultant Biographies
Our team includes executive-level, experienced project managers, business analysts, technologists and communications and marketing specialists. All have a deep understanding of the association world.
Sherry Budziak, .orgSource FOUNDER and CEO
.orgSource entrepreneur Sherry Budziak is an innovative leader who turns strategy into results through technology. Throughout her career, Budziak has advised more than 200 organizations in using technology to advance their organizations. She possesses more than 20 years of leadership and executive consulting experience helping organizations improve operational efficiencies and member experiences, identify opportunities for innovation and new product development, and align IT resources to support strategic plans. In 2005, Sherry founded .orgSource, a major technology and digital communications consulting firm that has served hundreds of associations and nonprofits in Chicago and beyond to ensure clients’ long-term success, relevancy and growth. Sherry is also the co-founder of .orgCommunity, an organization that provides new connections, inspiration and solutions to association leaders and industry suppliers through education programs, networking events and a robust online community.
Prior to establishing .orgSource and .orgCommunity, Sherry served as the associate executive director of IT and web services for a major medical association as well as COO of its for-profit subsidiary company, assisting more than 150 associations with website development. She project managed one of the first--if not the first--association websites, transcended Y2K, advised organizations through the .com era, moved to the cloud, and now is studying "what is next".
Sherry is an active participant in the association community, serving in key volunteer roles at the Wisconsin Society of Association Executives and the Association Forum. Most recently, Sherry served as a member of the WSAE Education Task Force and the Association Forum’s Forum Forward Task Force. For Association Forum, she served as chair of the 2014-15 Information Technology Shared Interest Group, member of the FORUM Editorial Working Group for five terms, and member of the Holiday Showcase Program Advisory Working Group, Content Committee, Awards & Recognition Committee, and Professional Practices Committee. She is the 2010 recipient of the Association Forum's John C. Thiel Distinguished Service Award, which is given annually to an individual who has demonstrated consistent and significant contributions to the association community on a volunteer basis.
Sherry frequently writes and speaks for the Wisconsin Society of Association Executives, Association Forum, American Society of Association Executives, Illinois Society for Association Executives, American Association of Medical Society Executives and digitalNow. She was a contributor to ASAE’s best-selling membership book, Membership Essentials (ASAE 2007) as well as its latest version. Recent speaking engagements include co-leading a session on the topic of “Digital Transformation: How to Assemble the Right Staff and Talent to Move Your Organization Ahead” and moderating the panel addressing “Do You Have the Right Technology Partners” at AAMSE’s 2015 Annual Conference; "Flipping the Classroom" at Association Forum’s 2014 Holiday Showcase; and moderating the panel of the 2013 digitalNow session, “Create Value Through Social Learning.”
Kevin Ordonez, Senior Consulting Partner - Technology Lead
Kevin Ordonez is a proven leader in serving member-based organizations across the country. He excels at helping associations integrate strategy, manage change and use technology to improve their overall operations. He has led .orgSource’s technology practice, providing clients with IT strategy, roadmaps and performance improvements. He also advises on project effectiveness.
Kevin's experience includes founding and leading two association management software companies and serving as an adviser and board member of a social media software company. He has served thousands of associations and trade groups offering technology insight, product development and implementation methodologies, and strategic planning. Kevin has been involved with hundreds of system implementations as a technical adviser.
Prior to being a software entrepreneur, Kevin worked at a large trade association in the marketing and management information systems division in Washington, D.C. There, he was the lead technologist, providing solutions for membership, marketing, financial and government relations. An active member of the Association Forum, he has served on the Forum Board and continues to volunteer on committees, including currently serving as Chair of the IT SIG.
Doug Klegon, Managing Director - Customer Experience and Marketing
With more than 25 years of guiding marketing and communications efforts, Doug Klegon draws upon extensive experience across a broad range of marketing elements to assist organizations in strategy development, brand positioning and integrated marketing, as well as website development and e-communications.
His prior experience includes leading marketing and communications for Henry Ford Health System and the Detroit Medical Center plus the American College of Healthcare Executives. In all his projects Doug demonstrates a strong focus on understanding, developing and synthesizing marketing/communication strategies and then translating those strategies into concrete tactics. Doug is board certified in healthcare management as a Fellow of the American College of Healthcare Executives. He has maintained an active role with the Association Forum of Chicagoland, both as a volunteer and an author for Forum magazine. He serves on the board of Heartland Health Centers, a multi-site federally qualified health center serving Chicago's north side.
Doug assists .orgSource customers with marketing plans for system launches, customer research, strategic planning initiatives and much more.
HEATHER SWINK, CAE, m.A., CONTENT AND MARKETING STRATEGIST
Heather Swink, CAE, M.A., is a creative, meticulous, results-oriented and award-winning communicator and marketer, with 15 years of relevant experience in associations. Heather puts her content strategy and editorial development skills work for .orgSource clients by:
- Developing high-quality, high-value messages for a variety of communications
- Creating integrated marketing and communications strategies that drive engagement and desired action
- Producing communication audits
- Optimizing content and marketing workflows
- Advising on content development and management
- Writing and editing for numerous platforms
- Performing social media and email marketing
- Creating RFPs and negotiating contracts with advertising firms, freelancers, digital publication providers, and printers
- Forming and executing award-winning publication redesigns
- Providing a variety of web communications solutions: web writing and blogging training, website navigation development, website content audits, and migrating content to new and redesigned websites
- Launching mobile apps
- Training individuals for media interviews
- Securing media placements in trade and national media outlets
- Managing volunteer groups
Prior to joining the .orgSource team in 2015, Heather was executive editor of the Association Forum of Chicagoland—overseeing all editorial and business operations for FORUM magazine, as well as advertising sales for all Association Forum products. She recently completed two terms on the Association Media & Publishing Board of Directors. In 2011, she was named an Association Trends Young & Aspiring Association Professional in recognition of her work producing innovative editorial products, cutting production costs, streamlining workflows and providing top-notch customer service.
When Heather isn’t busy advancing .orgSource clients’ goals, the 20-time Boston Marathon qualifier can be found at numerous metro-Chicago races as well as at area museums, parks and sporting events with her family. Follow Heather @HeatherSwink for her personal and professional musings.
Beth Welch, Consultant
Beth Welch brings our clients high-level expertise in a number of key association management, operations, and technology areas. A truly multi-talented team player, Beth can provide management and support of projects from A-to-Z because of her thorough knowledge of the non-profit association and society business sector.
With five years of association management experience in numerous functional areas, coupled with more than seven years as an independent technology platform, Web, and eLearning developer and project manager, Beth has been involved in content development from the association, client, and vendor perspectives. Beth brings a thorough understanding of the complete cycle of content development to our clients, from initial budgeting through planning, implementation and launch. She's experienced in creating marketing, sales, and distribution strategies for online and digital educational content.Bringing her unique, multi-faceted association background to the content production side of eLearning, Beth has successfully developed and deployed dozens of innovative eLearning and blended enduring products and content capture projects across varied media for clients such as National Jewish Medical & Research Center, The American Society of Consultant Pharmacists, The Salvation Army and the American Industrial Hygiene Association.
She also has general association project management capabilities that include:
- Developing products, programs, and member communications (digital, print, web, mobile)
- Email marketing planning and management
- Guideline, consensus statement, and policy development
- Membership recruitment and retention programs
- Development of educational CE and non-CE programs (content development, faculty coordination, production)
- Event planning and management
At .orgSource, Beth helps organizations achieve their goals and strategic objectives.
DAWN BRISKEY, CAE, CONSULTANT
With more than 20 years of experience, Dawn Briskey, CAE, has built her career around helping nonprofits grow and thrive.
Before joining .orgSource, Dawn served as deputy executive vice president of a Chicago-area medical society, executive director of a community-based nonprofit in Wisconsin, and led fundraising efforts for schools. Dawn possesses a master's degree in nonprofit administration and has earned the Certified Association Executive credential. Dawn thrives on assisting organizations to run efficiently and profitably to achieve their missions. She is passionate about identifying ways to use technology to streamline operations and improve customer experiences. Her skill set includes:
- Technology specification development and platform implementation
- Executive management
- Database, LMS, website administration and oversight
- Membership management
- Research and policy development
- Annual meeting registration processes
- Staff recruitment and retention
- Open-space office design
When Dawn is not consulting with associations, she works as a mosaic artist. Her work can be found in corporate locations and private homes. In both professions – as a consultant and as a mosaic artist – she uses her skills as a creative puzzle master, piecing together what is available and envisioning what is possible to create something new.
John Fisher, Senior Strategist
John comes to .orgSource with 35+ years of progressive, global experience in business, IT, management consulting, business process optimization and applying IT to critical business challenges. His achievements include turning around failing IT departments, remediation of critical outsourcing agreements, ensuring IT alignment with business strategy, strategic supplier management, complex negotiations and helping organizations select appropriate technology solutions to improve their business.
John has served as an adjunct faculty member at DePaul University since 1999, where he teaches graduate level courses in IT and e-business strategy, social media, negotiation, leadership and project management. John was previously the Chief Information Officer of SmithBucklin Corporation, directing the company's IT resources and technology investments, and working with more than 120 nonprofits to develop their digital strategy and implement Association Management Systems. John also held senior IT management positions at CNA Insurance Companies and Continental Bank.
John is a recognized and involved member of the technology industry. He was named one of the “Premier 100 IT Leaders for 2006” by Computerworld Magazine, and received the 2002 “CIO of the Year” award by the Windy City Chapter of The Association of IT Professionals (AITP). John currently serves on Board of Directors of the Chicago Chapters of the Society for Information Management (SIM) and AITP. He frequently speakers at industry events on topics such as negotiations, leadership and running IT as a business.
Robyn Kaufman, Project Administrator
Robyn Kaufman is an accomplished attorney and office administrator with many years of experience in journal writing and editing, contract review, organizational systems, market research and social media.
She is also an active volunteer in her community. She was selected to work on her school district’s Strategic Planning Committee, serves as a two-term vice president of the parent-teacher organization and functions as the staff appreciation event planner.
Robyn holds a bachelor's degree in sociology from the University of Illinois at Urbana-Champaign, and a Juris Doctor degree from Loyola University Chicago School of Law, where she was editor-in-chief of the Children's Legal Rights Journal, a legal writing tutor and the assistant to the law school's media relations director.
SHARON RICE, CONSULTANT
Sharon elevates the work of nonprofits and associations by creating strategies that ensure relevance and longevity while advancing their missions. Her specialties and experiences include:
- Facilitation of board planning (strategic, budget & annual planning)
- Leadership and workforce development
- Long-term business plan development
- Digital business transformation
- Product and service planning
- International strategies
- Program development
- Complex project management
- Collaborations (mergers & partnerships),
- Education planning (certification, training & conferences)
- Research, content and publication planning
Sharon most recently was vice president of strategy at APICS, the Chicago-based association for supply chain management. Before joining APICS in 2007, Sharon served as both an association executive and a consultant to nonprofit organizations at the American Express Tax and Business Services (later acquired by McGladrey). She also worked at the American Society of Clinical Pathology; the National Association of Minority Engineering Program Administrators; and the American Association of Legal Nurse Consultants.
JESSICA SQUAZZO, SENIOR COPYWRITER
Jessica Squazzo is a writer and editor with more than 15 years of experience delivering high-quality work in publishing, with an emphasis on association and healthcare communications. She most recently served as senior writer for the American College of Healthcare Executives.
She has a bachelor’s degree in journalism from Marquette University. When not working, Jessica enjoys reading, running, cooking, finding grammatical errors on restaurant menus and spending time with her family, including her husband and baby boy. Jessica has experience writing and editing content across a wide variety of media, including websites, magazines, newsletters, marketing collateral and corporate communications.
Megan downey, Writer and Content Strategist
With more than 15 years in publishing, Megan Downey pulls from experience with a variety of audiences to create innovative and effective solutions for clients. She specializes in print and online writing and editing, e-marketing efforts, social media strategies and mobile/app development, and has worked with associations, small businesses, online universities and churches, in addition to overseeing blog creation and management and holding positions with both trade and consumer magazines.
Most recently, Megan created a social media conference promotion strategy for a Chicago-based architecture association, including posts/Tweets, emails and more, and oversaw the creation and maintenance of their conference website. She also served as a social media consultant for an online university, helping the marketing team map out a year-long strategy that included 50th anniversary, graduation and new student outreach campaigns, and the allocation of $500k in funds.
When she’s not working, Megan enjoys digging into the latest crafts and adventures with her 4-year-old daughter, Claire, and blogging about her sailing life with her daughter and husband, Aaron, at https://sailingclarity.wordpress.com. Meg enjoys working with clients to efficiently meet day-to-day needs, as well as effectively leading teams through major initiatives, such as website redesigns and the creation of mobile apps, both of which she accomplished as senior web editor for the American College of Healthcare Executives, in addition to other responsibilities. Megan has a bachelor’s in writing from The Johns Hopkins University and a master’s in magazine publishing from The Medill School of Journalism at Northwestern University.
jessica skiba, marketing and social media specialist
Jessica Skiba’s passionate drive toward popular culture and its various forms of outlets provides .orgSource with innovative ideas to help contribute to its marketing and digital media efforts.
In Jessica’s spare time, she takes every opportunity to travel, finding new nature preserves or hiking trails to explore. She also enjoys photography, watching films of various genres and spending quality time with family and friends. Prior to joining the .orgSource team, with her eight years of experience in the field of journalism, Jessica has held numerous roles as a writer, Layout Editor and Editor-in-Chief. As Editor-in-Chief for her Alma Mater, Ripon College, she led a complete reorganization of staff, the newspaper’s content and format as well as introduced a full-color print magazine that drew greater interest from current and prospective students and college’s employees. Working alongside fellow staff members she successfully launched the paper’s first mobile website and online presence by collaborating with leaders of the radio and video organizational clubs to ensure a steady stream of relevant and regular content to be broadcast.
While holding a graphic design position with the Birthplace of the Republican Party museum Jessica was able to create and expand their visual branding through the museum’s various media outlets. She had the opportunity to design new pamphlets and newsletters to increase visitor engagement. Additionally during the summers of 2013 and 2014, she had the opportunity to travel abroad to San Pedro, Chile, where she helped to create and implement the first visual database for the largest collection of ancient pottery and labrets located at the San Pedro De Atacama Museum.
John Barnes, president, Barnes Association Consultants
One of .orgSource's valued partners, Barnes Association Consultants specializes in helping boards of directors with development, leadership transition and orientation, as well as providing other services including governance review, strategic planning, CEO transition planning, staff review and staff development.
Before launching Barnes Association Consultants, John was chief executive officer at the American Physical Therapy Association. John led the creation and implementation of the vision, mission, and strategic plan for the association and was responsible for leadership and management of all aspects of the association including governance, administration, government affairs, communications and education.
Previous to APTA, John worked at the American Academy of Dermatology as their deputy executive director. John also has extensive public policy experience through his years serving on Capitol Hill, including as chief of staff to U.S. Representative Greg Ganske of Iowa.
John is a member of the American Society of Association Executives, the Alexandria Chamber of Commerce, the Catholic Business Network, the Creighton University Washington Alumni Board of Directors and the Nebraska Society Board of Directors.
John has a Bachelor of Science in Business Administration degree from Creighton University with an economics major.
carrie hartin, coo, network media partners
Carrie Hartin’s name is synonymous with Growth. For nearly twenty years, she has specialized in helping associations re-evaluate their media properties, advertising inventory and other strategic opportunities with the end goal of helping them grow media revenue. Together with her colleagues, she is on a constant quest to find new and creative ways to empower associations to recognize their value proposition and to create positive and profitable connections for their members and vendors.
Carrie is passionate about helping associations thrive and has guided her organization, Network Media Partners, in the development of service offerings in addition to media sales to help associations do just that. Nearly ten years ago, she co-launched an award winning design service that works with associations to design or re-design their membership publications, make the transition to digital, and create apps that exceed marketplace expectations. Following on that success, Carrie helped build Network’s highly recommended event planning service that works with associations to master their members (and vendors!) in person experiences at their annual conferences and events. Most recently, Carrie has guided the creation of Network’s marketing services that help associations perform needed research and develop comprehensive marketing plans.
Associations engage Carrie and her colleagues at Network Media Partners to:
- build and manage a media sales strategy
- develop an effective digital advertising revenue strategy including pricing and implementation plan
- create marketing strategies that support the sales plan, delivers on digital engagement, or help sell out an event
- assist with the evolution from a print publication to a dynamic digital offering
- launch and grow award winning apps
- manage events with a special emphasis on trade shows, expos and sponsor management
Carrie holds a Bachelor of Arts in Communications from Lycoming College in Pennsylvania. She has received ongoing training from key association and media resources, including ASAE, Folio, Association Media & Publishing (AM&P), and Association Forum of Chicagoland. She is a member of The Center for Association Leadership (ASAE) and recently served on the board of AM&P.
Carrie is a much sought-after speaker on topics associated with non-dues revenue generation and she regularly volunteers to help move the industry forward.