Customer Experience and Marketing
Watch and listen to the market. Then, meet members where they are with the information and education they want. Provide a seamless online experience that intuitively anticipates customer needs and interests.
When You Need Better Insight
Sometimes you need a fresh pair of eyes to really see your customers. The right combination of marketing and technology provides a line of sight throughout the sales process, from the first touchpoint through conversion. Let us help you make marketing a strategic priority and put robust resources behind it.
Strategic Marketing
In the digital age, technology moves beyond action and into understanding. MarCom is not a business service. It is a critical, strategic function that directly impacts your brand and your bottom line. Organizations that think simplistically, miss significant opportunities.
When Your Brand Needs a Refresh
.orgSource can help you identify gaps in service, deliver content that matters, and craft messaging that moves hearts and minds. Discover how to use technology, data, and streamlined operations to build brand awareness.
Marketing Assessments
Are your communications keeping you ahead of the competition? .orgSource can evaluate messaging, staffing, and branding, and guide you toward a comprehensive program.
Content Strategy and Development
Do you need to identify audiences, understand preferences, and create a more targeted approach? .orgSource can—research your market, analyze the data, and help you align communications to organizational goals.
Marketing Support Services
Listen to the market and be aware of your position in the business landscape. Understand your competitors as well as you know your members. After studying the competition, prepare to deliver a better experience.
When Platforms Need a Tune-up
Your website is a showcase for your mission, vision, and values. Every page should answer these questions: How do you want visitors to feel? How would you like them to respond? What do you offer that is unique in the market? Whether delivering that value takes a little fine-tuning or a significant overhaul, the .orgSource team can get you there.
Website Audits and Strategy
Does your website tell the right story? Could it use a more focused approach? .orgSource can—evaluate the design, content, and graphics and guide you toward an impactful presentation.
Writing for the Web Workshops
Could your team use advice on creating effective digital content? .orgSource can—develop training that fits your team’s abilities and needs.
User Experience Analysis
Do visitors complain that your site isn’t easy to navigate? .orgSource can—assess access, flow, and logic to ensure that your site is user-friendly.
Vendor Selection
Are you ready to consider a new AMS, CMS, or LMS? .orgSource can—help you navigate the selection process from research through contract negotiation and staff training.
Data Analytics
Does your team need to use data more effectively? .orgSource can—show you how to gather and store data securely and apply that information to finding opportunities and solving challenges.
