Our Books
Sherry Budziak and Kevin Ordonez have devoted their careers to advancing associations and their leaders. Their books are a continuance of that mission. Read their inspiring interviews of visionary leaders and entrepreneurs to learn how to introduce innovation, seize opportunities and transform your organization.
RUG: How to Move What You’re Tripping Over and Lead with H.E.A.R.T.
“The rug is not the story. How you move it is.”
You can’t create the future you want if you’re still tripping over the past. RUG isn’t just another leadership book. It’s a rallying cry for anyone ready to stop tiptoeing around what’s not working — and start leading with purpose, clarity, and H.E.A.R.T.
With raw storytelling, practical tools, and a framework born from real-life disruption, this
book helps you name the invisible “rugs” you’ve been tripping over — then move them,
once and for all.
RUG: Weekly Companion Journal
The things leaders avoid don’t disappear. They become patterns. They become culture. They become the quiet obstacles we keep walking around while wondering why progress feels harder than it should.
The RUG Weekly Companion Journal is a 52-week guided practice for leaders who are ready to stop stepping over the difficult conversation, the outdated process, the decision no one owns, the team habit that drains energy, or the story they keep repeating — and start moving it instead.
Built around the H.E.A.R.T. leadership rhythm — Humanize, Empower, Ascend, Reimagine, and Transform — this journal turns awareness into action with a simple, repeatable weekly cadence. In just 15 focused minutes a week, you’ll name one rug, see its true cost, choose a single honest move, and capture the lesson before the next week begins.
Association 4.0® – Positioning for Success in an Era of Disruption
Artificial intelligence has done in three years what the internet took twenty to do. It has changed how members find answers, how staff create value, how boards make decisions, and how trust is earned. The associations that thrive in this environment are not the ones with the biggest tech budgets. They are the ones whose leaders treat strategy, culture, and technology as one conversation.
In this third edition of the landmark Association 4.0® series, Sherry Whitaker Budziak and Kevin G. Ordoñez — founders of .orgSource and trusted advisors to hundreds of associations — deliver the field's most practical playbook for leading change with intention. Drawing on three decades of consulting work, the Association 4.0 Podcast, and direct engagements with associations of every size, they show what AI-era leadership actually looks like in practice.
Available as a book or e-book from Amazon.com.
Association 4.0: An Entrepreneurial Approach To Risk, Courage and Transformation
Entrepreneurs love solving the thorny problems that cause the rest of us to tear our hair out. They welcome disruption and use it to grow business. They change color as easily as chameleons and confront risk with the cool of derivative traders. If you are an association leader, or anyone who wants to thrive in a new business environment, they are people you need to meet. This book includes interviews with twenty-four entrepreneurs who are risk takers and transformers. They have the courage to push forward, even when the ground is shifting under their feet. Their stories are funny, motivational, sometimes a little sad and always inspiring. Above all, these interviews are filled with advice about how to navigate Association 4.0 ® — or the strategies leaders will need to embrace in an industrial revolution driven by technology.
Association 4.0® – Positioning for Success in an Era of Disruption
If you’ve been hiding from the future, get ready for a reality check. The Fourth Industrial Revolution is real. It’s here. It’s now. Let the experts guide you toward making the leap to Association 4.0. Twenty-three leaders who are innovators and cultural shape-shifters share their experiences with disruption. Some were facing untenable situations and moved beyond the growing pains. Others embraced change even when it came at great professional risk.
This book is mandatory reading for association professionals. It’s both a wake-up call and a guide for navigating the future. Discover the power of digital transformation and how it can move your association from business as usual to excellence.
Available as a book or e-book from Amazon.com.
About the Authors
As seasoned association leaders, Sherry Budziak and Kevin Ordonez have the expertise to identify problems– and they are the best in the business at solving them. They believe leading change and being proactive drives organizational growth. They offer associations and nonprofits the strategy, guidance, connections, and products to make critical change happen.
Five years ago, authors, Budziak and Ordonez realized that major shifts in the association industry were on the horizon. They began asking executives in their network to consider how associations must change not only what they do, but who they are in order to stay relevant. They interviewed more than 200 executives and vendor partners from across the world. Their books, Association 4.0®—Positioning for Success in an Era of Disruption and Association 4.0®—An Entrepreneurial Approach to Risk Courage and Transformation are the results of these conversations.
When they aren’t working on their books, Budziak and Ordonez are association consultants and thought leaders. They are committed to advancing associations and their executive teams through the development of solutions that lead to growth.