The RUG Academy | Move the RUG™ Certification
“The rug is not the story. How you move it is.”
Train Leaders to Move the RUG™
Join a curated community of consultants, coaches, and speakers licensed to deliver The RUG Workshop™ — a transformational one-day team experience powered by the H.E.A.R.T. Powered Leadership™ framework.
Why Become a RUG Certified Facilitator™
Add a proven, book-backed framework to your practice — without building it from scratch.
Book-Backed Credibility
Built on the #1 Amazon bestseller RUG: How to Move What You’re Tripping Over by Sherry Budziak & Kevin Ordoñez. Instant authority.
One-Day, High-Impact
Deliver a tightly-scoped, repeatable workshop that teams complete in 7 hours — with 90 days of app-based reinforcement.
No Assessment Required
Unlike MBTI or DiSC, Move the RUG™ doesn’t lock you into per-participant fees or proprietary software. You own the client relationship.
Curated Community
Join a selective network of practitioners. Quarterly calls, shared Micro-Moves library, and public directory placement.
Turnkey Toolkit
Slide deck, facilitator guide, sales collateral, conversation cards app, and co-branded digital badge — all included.
Recurring Revenue
Turn keynotes into workshops. Turn workshops into retainers. The RUG Workshop™ is the front door to deeper client work.
The Certification Program
Two paths to certification. Same powerful credential.
🏛️ In-Person Track
- 2-day immersive cohort (capped at 12)
- Founder-led training by Sherry & Kevin
- Live workshop demo + practice facilitation
- Chicago-area boutique venue
- Signed book, welcome kit, & digital badge
- 90-day mentor cohort
- First year license included
- 2 full days live
- Founder-led cohort
- Complete Facilitator Toolkit
- Public directory listing
- Year 1 license included
- 8 self-paced modules (~12 hrs)
- 2 live cohort calls
- Virtual facilitation role-play
- Complete Facilitator Toolkit
- Year 1 license included
💻 Online Track (Coming Soon)
- Self-paced video modules (12 hours)
- 2 live cohort calls with founders or Master Trainers
- Virtual facilitation assessment
- Rolling enrollment (2 cohorts/year)
- Same Facilitator Toolkit & badge
- Public directory listing
- First year license included
Your Journey to Certification
From application to delivery in 90 days
Apply & Interview
Submit video intro, references, and statement of intent. 30-min founder screen.
Complete Pre-Work
Read RUG, complete the Move the RUG worksheet, submit reflections.
Attend Certification
2-day in-person immersion OR self-paced online + live cohort calls.
First Delivery
Deliver supervised workshop within 90 days (observed or recorded).
Earn the Mark
Receive RUG Certified Facilitator™ credential, badge, and directory listing.
Join the Founding Cohort
Applications reviewed on a rolling basis. Acceptance rate: 60-70%.