digital transformation and innovation

Digital transformation is no longer a choice; it’s a necessity. In today’s technology-driven world, associations that fail to modernize risk losing relevance, members, and revenue. Meeting evolving member expectations and staying competitive requires a commitment to embedding technology into every aspect of your organization’s strategy.  Despite the urgency, many associations are struggling to keep pace.…

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Excellence doesn’t happen by chance—it’s built through thoughtful planning, strategic alignment, and a commitment to continuous improvement. In today’s fast-paced, digital-first world, associations need a clear roadmap to navigate disruption, adapt to member expectations, and drive impactful, sustainable growth.  As associations tackle challenges like digital transformation and evolving member needs, knowing where to start can…

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In today’s highly competitive environment, associations must go beyond traditional engagement strategies to keep members satisfied and active. Members are looking for more than just membership—they want personalized experiences that reflect their individual needs, interests, and goals. This shift in expectations means that associations need to move from a one-size-fits-all approach to creating tailored interactions…

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As associations begin to explore the vast potential of Artificial Intelligence (AI), one thing becomes crystal clear: data is the foundation on which AI thrives. Without reliable, organized, and well-governed data, AI cannot deliver the insights and efficiencies that promise to revolutionize member engagement, operations, and strategy.  For many associations, harnessing the power of AI…

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Solutions Day brought together some of the brightest minds in associations, technology, and innovation. This year’s event was a deep dive into the transformative power of Artificial Intelligence (AI) and how it is reshaping the association landscape. From cutting-edge AI applications to member-focused strategies, the event was packed with insights on how associations can stay…

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If you’re lucky, you have colleagues who feel like family. Work families are special. The people at your job don’t have to love you, or even like you. But, if they are a bright spot in your day, it means you’re doing your part. Work families have the magic to make success a team sport.…

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It’s a game! It’s a store! It’s entertainment! Nope, it’s the metaverse—a unique amalgam of online obsessions designed to keep thumbs clicking and Venmo accounts begging for cash. Or that’s what the creators of Forever 21 Shop City seem to be aiming for. Check it out. Technology research and consulting firm, Gartner, and Forbes Magazine both…

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Do you have a friend whose house looks like it belongs to neat freak Felix Unger, but the closets and drawers are clearly owned by lovable slob Oscar Madison? This Odd Couple disconnect happens to even savvy digital organizations. My writing about digital leadership often focuses on values and attitudes. But attention to the infrastructure’s nuts and…

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