Archive for February 2021
Turn Customers Into Community
How do you grow membership in a harsh climate? Attracting a wider audience and turning those customers into community is a good way to start. We’ve been on notice since well before the pandemic that shifts are occurring in why people join an association and what they want once they sign on. Going virtual has…
Read MoreGuarantee Your Success—Network Like Your Career Depends on It
What’s the single best thing you can do for your career? It doesn’t require special training, it’s never too late to get started, better still, it will return your investment of energy and effort many times over. With all those pluses, why isn’t building a strong network at the top of every leader’s list of…
Read MoreGiveaways and Gimmicks Are Short-Lived Solutions—Strong Membership Initiatives Begin With the Basics
From VIP clubs to fancy swag and tiered pricing, the tactics to win members’ hearts are only limited by imagination. When the economy, technology, or social disruption, like the pandemic, threatens to come between us and our reason for being, a little panic is understandable. But before you load on the giveaways and short-lived solutions,…
Read MoreOnboarding Online, Keep New Hires on Track for Success
Congratulations! Online interviewing didn’t make you skip a beat. You found the talent to complete your dream team. You’re probably feeling pretty lucky. But you might be less than enthusiastic about navigating those first months of learning to work together through the small screen. If remote interviewing took some adjustments, virtual onboarding requires more. Getting…
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