Archive for September 2026
Is your association preparing for the future it actually faces?
Associations are good at planning. We gather input, convene committees, develop priorities, and put a polished document in front of the board. Then the world changes before the first year is over. That is not an argument against planning. It is an argument for a different relationship with the plan. When Kevin and I first…
Read MoreAssociation 4.0: A Roadmap for Relevance, Growth, and Resilience
Associations are not struggling because their missions no longer matter. They are struggling because the world around those missions has changed. Members expect faster answers, more personalized experiences, flexible learning, visible value, and meaningful connection. Employers are questioning which professional expenses they will continue to fund. Competition for attention is constant. AI is changing how…
Read MoreFrom Pilot to Product: How Associations Can Create Revenue With AI
Associations are running AI pilots everywhere. They are testing content creation, meeting summaries, chatbots, data analysis, research support, marketing automation, and internal knowledge tools. That experimentation is necessary. But pilots do not create sustainable value simply because they exist. Eventually, associations must answer a harder question: How do we move from testing AI to creating…
Read MoreYour AI Strategy Will Only Be as Strong as Your Culture
Many organizations believe they have an AI problem. They do not know which tools to use. They are unsure where to begin. Their pilots are scattered across departments. Staff members are worried about accuracy, privacy, job security, and expectations. Those issues are real. But many AI problems are actually culture problems. During our recent ASAE…
Read MoreCommunity Is Your Competitive Advantage in the Age of AI
Artificial intelligence can answer a question in seconds. It can summarize a report, recommend a learning path, analyze data, generate content, and help someone understand a complicated topic. What it cannot do is replace the feeling of being understood by another person. It cannot fully recreate the trust built between colleagues over years. It cannot…
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