Following is a list of do’s and don’ts based on some of our experiences with creating event apps: DO Take Advantage of Sponsorship Packages, DON’T Over-Advertise Having an event app provides the opportunity to highlight your sponsors and to help generate extra revenue. Some examples are: Offering the option to sponsor the app (For instance, when opening the…

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Do you know whether your marketing efforts are really working or are you simply performing “random acts of marketing” hoping that something will stick? Maybe you are acutely aware of weaknesses in your current digital marketing strategy but are challenged to make the needed changes. All associations need to periodically redefine and refresh their digital…

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You begin with asking five questions about your current digital state, says David D. DeLorenzo, CAE, chief information officer of DelCor—a digital strategy consulting firm—during .orgCommunity’s “Thirty on Thursday” webinar Aug. 25. Here are key considerations for developing your association’s digital strategy: Are we gathering information all the time from digital sources to make business…

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