An Integrated Digital Strategy Is a Lifeboat in Turbulent Water

In a crisis, like the current pandemic, an integrated digital strategy can make the difference between business as usual and a meltdown. Travis Cheatham, Director of Technology Operations and Digital Solutions at the American Association of Clinical Endocrinologists, has firsthand understanding of how the right approach to technology can impact an organization’s ability to navigate…

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Turn Panic into Purpose—Lead Through COVID-19 with Confidence

My email and phone are burning with questions and concerns from leaders facing the tough decisions that COVID-19 is forcing upon us. Choices that plunge a budget deep into the red and threaten member engagement are gut-wrenching, but the difficult decisions are easier when you have expert advice. We looked to our colleagues Adele Cehrs,…

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My Perspective, March 2020: Innovation Summit Connects the Dots on Entrepreneurship, Invention and Future Success

“Connect the dots” is an expression we heard frequently when we were writing our new book, Association 4.0: An Entrepreneurial Approach to Risk, Courage and Transformation. The entrepreneurs we interviewed used it to describe the ability to spot opportunity and seize it to fill a pressing need in the marketplace. .orgCommunity’s February 20th Innovation Summit…

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