What are members hiring your association to help them do? 

For years, associations could create value by collecting knowledge and making it easier for members to find. That still matters. But members now have more ways than ever to get a quick answer, including AI tools that respond in seconds.  So the question is no longer only whether we have good content. It is whether…

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What if AI is making the wrong process faster? 

I hear a version of this question often: “Where can we use AI?” It is a reasonable question, but I would start one step earlier: “Why do we do the work this way?”  Consider a membership renewal process that involves a spreadsheet, three email approvals, and a manual transfer between systems. AI might help write…

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