Last week I urged readers to take a closer look at their association’s business models. I’ll be the first to admit, that without the right systems in place, my advice might be hard to follow. We’ve all come to appreciate the value of data in planning and decision-making. Fancy new technology makes tracking clicks, opens,…

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Being a CEO today is a little like riding a bull. The experience is guaranteed to be bumpy. But, if you have half an hour to listen to someone else’s story, you can learn a lot about how others manage the challenge. The leaders I interview for my Association 4.0 podcast encourage me to think…

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Have you ever pushed a shopping cart with a loose, squeaky wheel? That one misalignment makes getting around the store frustrating and difficult. Associations move toward success on these four wheels. When you’re trying to get ahead, each of these elements needs to be in good working order. We devote significant time and scrutiny to…

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