One of social media’s powerful lessons is the impact of influencers on brand awareness. Whether it’s a van-lifer selling energy drinks or a dog groomer styling a cast of fluffy fur babies, real people using products in everyday life moves merch. So, who exactly is an influencer? Is it anyone whose persuasive story makes you…

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“Set and forget” is a busy professional’s best friend. Automations like scheduled social promotions, email campaigns, and critical calendar reminders are digital conveniences that free space for more important assignments. If only we could take that casual approach to technology in general. Unfortunately, the head-spinning pace of innovations means that state-of-the-art becomes obsolete in a…

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