Posts by Sherry Budziak
Build a Board for the Digital Future
Are your board meetings caught in a frustrating time loop? The faces change, but the concepts are entrenched. Nobody seems to notice that the same initiatives dressed in different costumes are masquerading as something new. Tradition can be a dynamic legacy. But an inheritance of stale ideas sandbags growth and keeps value at bay. In…
Read MoreWant To Be a Leader? Get to Know Yourself
What’s the first lesson of Leadership 101? Begin with yourself. Be the change. Walk the talk—right? It sounds simple. But it’s the assignment that’s easiest to fail. Because you might not know yourself as well as you think. And, without self-awareness, it’s impossible to be a role model for others. Does self-awareness mean you realize…
Read MoreA New Power Couple—Humans Plus Bots Deliver Member Delight
Customize is the marketing mantra of the hour. I urge my clients to study data to understand how to deliver the individualized service their members want. And, data is important, but there’s a simpler path to engagement that sometimes gets neglected. What could be more personal than a good old-fashioned conversation? Our expanding digital options…
Read MoreGet More Out of AI, Start Chatting
You’ve probably had a conversation with the bot twins, ChatGPT and Bard. Actually, they are triplets because Microsoft has a bot named Bing, who receives less attention. (Check Bing out. I like the fact that the source documents are always provided.) Maybe you’ve already experimented using generative AI to create content such as outlines, agendas,…
Read MoreSolutions Day 2023—Beyond Answers to Insight
Even when you love your job, without the right support, it’s easy to experience symptoms of leadership fatigue like these. Save the Date Register for .orgCommunity’s Solutions Day. Don’t wait. To refresh and reset, save November 2 on your calendar. Solutions Day is the perfect antidote to leadership fatigue. You can participate in person at…
Read MoreSpark Engagement, Inspire Loyalty, Upskill to Association 4.0 Board Leadership
Where does your association fall on the scale from nerd to influencer? Could your brand use a Big Gulp of buzz? We all want more of the excitement that attracts followers and gets accomplishments noticed. Associations are defined by their members. And the people who have the biggest impact on that identity are the board…
Read MoreDigital Evolution—Three Trends to Watch
Is digital transformation dead? Well, for the majority of organizations, the transformation is over. They may not all have become butterflies, but most have acquired wings of some kind. Today, we are looking at evolution. At this point, any group missing the digital gene is probably extinct. The focus has gone beyond whether or not…
Read MoreThe Bots Face Off – Or Do They? ChatGPT Versus Bard
“Anything you can do I can do better. I can do anything better than you!” So, who does AI best, ChatGPT or Bard? In case you’ve been living in a yurt in Mongolia, ChatGPT by Open AI launched in November 2022, is the Einstein of chatbots. That light-hearted description probably isn’t worthy of the significance…
Read MoreWhen Culture is a Skill Set Leaders Reap Rewards—PCI Lives Their Values
What makes for a memorable social event? A case of lite beer, a bag of Bugles, and a bunch of people who don’t know each other won’t be anyone’s Instagram moment. Careful planning is the secret to providing a terrific experience. Organizations that treat culture like an impromptu party will see their “guests” leave early.…
Read MoreBuild a Marketing Dream Team—Welcome AI
Oh, those pesky keywords. For communicators who would rather write sentences than algorithms, finding the phrases that will viralize your posts seems like a New York Times word game gone wrong. Good news! You don’t have to wake up at four a.m. weighing the merits of “member satisfaction” versus “satisfying member customers.” AI, your new…
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