Archive for January 2023
Leverage ESG to Fast-Track Sustainability and Member Value
Delivering member value gets a lot of airplay in this blog and across the association community. There are good reasons for that intense focus. Associations have new, strenuous competitors. Other providers are offering attractive education and networking opportunities; while social and cultural changes are limiting the time volunteers have to participate.
Read More5G’s Magic—Powering the 4th Industrial Revolution
If you ever wondered what magic can create a workerless factory, a home that talks to its owners, or a car capable of communicating with other vehicles and pedestrians, 5G is part of that wizardry. Smart devices characterize the Fourth Industrial Revolution, a topic that continues to be top of mind at .orgSource. My business…
Read MoreCatching Up to Nordstrom—Deliver Member Delight
Nordstrom is famous for their return policy. They’ll accept an item that may not even be from their store. For this courtesy, they have gained a die-hard fan base.
Before Netflix was an idea, Nordstrom knew a thing or two about the value of personalized service. Since 1901, the company has been committed to providing a fabulous customer experience by empowering customers and the employees who serve them.
Read MoreOnboarding the Board—Your Opportunity to Promote Peak Performance
How would you describe your board’s performance? Is it— Most association CEOs would say that, from time to time, all three of the above are apt descriptions. In a kinder, gentler marketplace coasting was allowed. Less than stellar board performance might not have been an issue. But, in the fray of digital business, obstacles to…
Read MoreInfluencers and Influences—2023 Marketing Trends
What can you learn from Charli D’Amelio? Don’t know who Charli is? You definitely need to keep reading.
Charli D’Amelio rules the nanosecond video clip. She is a TikTok star influencer and was the first of those ephemeral luminaries to reach 100 million followers. According to Forbes, Charli was TikTok’s highest earner in 2022.
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