The deaths of George Floyd, Breonna Taylor, and Trye Nichols prompted vocal support for social justice throughout the business community. Organizations of all stripes were quick to issue statements confirming their commitment to diversity, equity, and inclusion. In 2020, the Society for Human Resources Management (SHRM) reported that following George Floyd’s death, 85% of organizations…

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We need another term for “digital transformation.” It sounds instantaneous—as if you could type a few commands and new software would magically turn your organization into a super-powered generator of member engagement and delight. If only it were that simple. Real “transformation” requires a commitment that goes beyond updated equipment. Becoming a digital organization means…

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You learn a lot about consumer preferences by reading the reviews on Yelp. Thousands of users are eager to tell you what they love and what makes them crazy. You don’t have to spend much time on the site to understand the difference between outstanding and dismal. Whether it’s a restaurant, hotel, or doctor’s office,…

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Have you ever visited a psychic? Just for fun, of course. I wouldn’t suggest that association executives take their cues from tea leaves or the Tarot deck. A little mystery is exciting, right? And, it wouldn’t be nearly as entertaining if those predictions didn’t occasionally ring true. Far be it from me to “dis” anyone’s…

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Now that “disruption” is a business catchphrase, is “resilience” an equally common term in your professional vocabulary? It’s a word that deserves a prominent place in every management team’s playbook. A global biological disaster was unique in our current experience. It introduced the idea that disruption is more like a wave than a precipice. A…

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Your CMS, LMS, and AMS are chatting happily together. The team is using the new analytics software to plan more effective outreach initiatives. And, members are enjoying your responsive and customized approach. Is it time to put a wrap on digital transformation? After all, you’ve been working to improve your tech game for the last…

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The introduction of ChatGPT from Open AI makes for jittery breakroom conversation. An AI whose vocabulary is limited to customer service platitudes doesn’t seem so threatening. But when the chatbot can write an essay, that’s another story. Back in 2017, McKenzie reported that: “By 2030, 75 million to 375 million workers (3 to 14 percent of the global…

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