During 2023, I’ve written extensively about all things tech, from digital transformation to MarCom strategies, and more recently AI. No matter what topic I choose, one idea persists. These electronic miracles are pointless unless they are grounded in strong values, positive emotions, and productive behavior. Human drivers center digital initiatives where they need to be—on…

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Are you guilty of cognitive bias? The answer is yes, probably on a daily basis. It’s a fancy way of describing how humans typically make decisions. Researchers have identified over 180 types of cognitive bias. You’ll recognize these examples. Cognitive bias can be helpful when you need to make decisions quickly. But when the stakes…

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Every member experience with your brand is a plus or a minus. There is no neutral. If the interaction doesn’t register as positive, you’ve earned a negative due to a missed opportunity. No matter how much marketing techniques evolve, that equation doesn’t change. As you investigate strategies to incorporate AI and other new technology into…

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Scoring a big strategic win is exciting. Although there may be many others involved, the person in charge becomes the face of success. That’s one of the perks of leadership. Helping others to rise can be even more rewarding. Encouraging a colleague to shoot for that sought-after certification, offering advice on an important project, or…

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