One of the many reasons why podcasting became popular several years ago is because it provides a fast and easy way to obtain information, while also creating a sense of community for followers. If you are among those who enjoy podcasts, chances are you’ll also rave about Blab—a new live-streaming platform. Blab is an app for…

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In the first part of this “Engaging Members” series, we we looked at why associations are seeing their “organic reach” on Facebook drop so dramatically. Simply put, Facebook wants businesses and organizations to pay for advertising. In the second part, we examined one of the best alternatives for associations that lack the big advertising budgets of corporate brands:…

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Your association should certainly consider hiring a photographer to create some “custom” stock images that you can use for your association. Encouraging members to submit their photos is a good idea. Here, too, are some tips about how you can improve your event photography. But for those times when you need something different, Pexels is a site that offers free, high-quality stock photos…

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Whatever the answer, it will set the course for your digital transformation. In order to develop a clear roadmap for digital excellence, you must focus your visions on organizational capabilities, customer needs and competition in your industry. Take into account these proven strategies: A well-coordinated system of priorities for digital channels, each with its own…

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Consider these questions: How do your best members or customers spend their time online? Where do they go and how do they behave online? In what ways do they interact with your association and what are the expectations? What information is most important to them? What information do they need to make decisions? How can…

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Slack allows users to set up “channels” to organize and separate messages by project, topic or team. Users can share files, documents, spreadsheets, and images – and its archiving and search functions are particularly powerful. It also allows users to integrate tools they use outside of Slack into one searchable place. Slack does have a learning…

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So where does that leave nonprofits that want to better engage their members but lack the big advertising budgets of corporate brands? One of the best alternatives is something associations have been doing for so long that it’s become like a favorite pair of sweatpants: Comfortable, reliable, but certainly not exciting. That something is email…

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This video conferencing and web conferencing service stresses its ease of use, reliability and value. With Zoom, you can host everything from a small, simple online meeting to a group collaboration to a large conference featuring HD audio and HD video. It boasts a number of unique features including the ability to share computer audio during screen sharing and iPhone/iPad…

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