collaboration
Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration
Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If these two drivers of engagement are a world apart, it will be challenging to deliver the seamless experience customers expect from their favorite brands. There was a time when associations didn’t think of their members as customers.…
Read MoreWeave a Safety Net—Find the Right Strategic Partners
The pandemic was a wormhole. It hurtled us into the future with no time to prepare for that demanding new reality. I am still evaluating the lessons learned. One message that rings loud and clear is the importance of connections. Isolation taught us the value of the relationships and the technology that sustained our communities.…
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