data
Technology Isn’t Always the Hero or the Villain—Sometimes It’s a Bit Player
We think of technology as the good guy or the bully. It’s a silent partner in our work; and if things aren’t going well, that uncooperative software platform often takes the wrap. My business revolves around digital initiatives. When people call me to discuss a new purchase, I ask lots of questions. During those conversations,…
Read MoreUse Technology to Put People First—How the Country Music Association’s Members Took Center Stage
Until AIs can think for themselves, digital systems are tools that do their best work with human ingenuity as the driver. And one of the puzzles technology excels at helping us solve is how to understand each other. The presentation Tiffany Kerns gave at .orgCommunity’s recent Solutions Day event, centered on that idea. Tiffany explained that although the Country…
Read MoreA Technology Assessment Connects Intention and Ability
Do you have a friend whose house looks like it belongs to neat freak Felix Unger, but the closets and drawers are clearly owned by lovable slob Oscar Madison? This Odd Couple disconnect happens to even savvy digital organizations. My writing about digital leadership often focuses on values and attitudes. But attention to the infrastructure’s nuts and…
Read MoreSolutions Day Delivers! A Meeting of Minds, a Journey to Discovery
Once upon a time, technology was an isolated country ruled by a few savants who spoke a strange language. They were powerful but others didn’t always understand, or even care to know, what magic they were up to. Today, the castle is breached. Technology’s strength lies in the opposite of its reclusive beginnings. Collaboration and…
Read MoreClose the Gap Between Knowing and Doing—Be a MarTech Trend Spotter
Whether I’m writing about marketing, strategy, or technology, one idea always surfaces. Understanding members at a granular level has never been more important. We all know this, right? Yet, it seems that even big corporations are struggling to deliver the level of personalization that customers expect. Harvard Business Review Analytic Services recently released a report…
Read MoreKeep the Dandelions Out of Your Data
Last week I urged readers to take a closer look at their association’s business models. I’ll be the first to admit, that without the right systems in place, my advice might be hard to follow. We’ve all come to appreciate the value of data in planning and decision-making. Fancy new technology makes tracking clicks, opens,…
Read MoreEp 31: Using the Power of Data in Growing Your Association
How are you using your data? Are you using it correctly in your association to make a difference? This week, John Challice, Senior Vice President of Business Development at Hum, talks to us about the value of data and its strategic components. Join the conversation as Sherry and John discuss the reasons why first party…
Read MoreSolutions in Action Connects Leaders to Problem-Solvers
Ninety percent of success is having the right connections. I love helping my colleagues make those important contacts. .orgCommunity’s Solutions in Action webinar features the association industry’s most resourceful experts. They are providers of the products and services we all need to stay ahead in the digital marketplace. On our September 14th show, we…
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