Vetting your partners matters

There’s a saying we’ve all heard: you get what you pay for. In the association world—where budgets are tight, timelines are unforgiving, and member expectations are rising—this old adage hits home when it’s time to choose outside partners.  Vetting your partners matters Whether you’re bringing on a consultant for digital transformation, technology strategy, strategic planning,…

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Every member experience with your brand is a plus or a minus. There is no neutral. If the interaction doesn’t register as positive, you’ve earned a negative due to a missed opportunity. No matter how much marketing techniques evolve, that equation doesn’t change. As you investigate strategies to incorporate AI and other new technology into…

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If your brand was a person, who would it be? Wait, before you stop reading, this question isn’t as silly as it sounds. There should be someone in your organization who walks in your brand’s shoes and always puts the best foot forward. This representative should be dedicated to building lasting relationships with members and…

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I’ve been thinking, writing and talking a lot about Association 4.0. That’s how I describe best practices in a game-changing time for the association community and across the business world. Technology is driving the most visible disruption. So, it’s easy to forget that the new online community or e-learning platform you just launched is not…

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