Posts Tagged ‘@davidmartin’
Build a Board for the Digital Future
Are your board meetings caught in a frustrating time loop? The faces change, but the concepts are entrenched. Nobody seems to notice that the same initiatives dressed in different costumes are masquerading as something new. Tradition can be a dynamic legacy. But an inheritance of stale ideas sandbags growth and keeps value at bay. In…
Read MoreCustomer Experience Plays Marketing as a Long Game
If your brand was a person, who would it be? Wait, before you stop reading, this question isn’t as silly as it sounds. There should be someone in your organization who walks in your brand’s shoes and always puts the best foot forward. This representative should be dedicated to building lasting relationships with members and…
Read MoreAssociation 4.0™ – Find the Sweet Spot in Digital Markets
Is anyone else tired of dystopian predictions? Today, I’m going to consider perfection. This may not be what most people imagine as utopia. But the realm of Association 4.0™ is pretty close to my ideal for my clients and their organizations. Several years ago, .orgSource coined the phrase Association 4.0 to describe the approach needed…
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