Are sharks circling your member base, eyeing bites for their next meal? Even if your association is trapped in a sea of competition, you can change course and sail toward possibility. Sharon Rice, .orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. At .orgCommunity’s recent Innovation Summit, Sharon explored…

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Every member experience with your brand is a plus or a minus. There is no neutral. If the interaction doesn’t register as positive, you’ve earned a negative due to a missed opportunity. No matter how much marketing techniques evolve, that equation doesn’t change. As you investigate strategies to incorporate AI and other new technology into…

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Nordstrom is famous for their return policy. They’ll accept an item that may not even be from their store. For this courtesy, they have gained a die-hard fan base.

Before Netflix was an idea, Nordstrom knew a thing or two about the value of personalized service. Since 1901, the company has been committed to providing a fabulous customer experience by empowering customers and the employees who serve them.

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The 2022 Innovation Summit When I was looking for something unique to say about innovation at .orgCommunity’s June 9, Innovation Summit, I came across these quotes. Each concept is important to developing a culture of innovation. But their common denominator is the most significant. All three authors link innovation to action. Creativity needs an outcome.…

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Sponsored by Impexium, Association.TV, and .orgSource Could your imagination use a recharge? Do you want the rush of a fresh perspective? If the answer is yes, I have a suggestion. Join me and some of the savviest association leaders in our industry at the Innovation Summit on June 9. This signature event is curated by…

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