If your brand was a person, who would it be? Wait, before you stop reading, this question isn’t as silly as it sounds. There should be someone in your organization who walks in your brand’s shoes and always puts the best foot forward. This representative should be dedicated to building lasting relationships with members and…Read More
Delivering member value gets a lot of airplay in this blog and across the association community. There are good reasons for that intense focus. Associations have new, strenuous competitors. Other providers are offering attractive education and networking opportunities; while social and cultural changes are limiting the time volunteers have to participate.Read More
If you ever wondered what magic can create a workerless factory, a home that talks to its owners, or a car capable of communicating with other vehicles and pedestrians, 5G is part of that wizardry. Smart devices characterize the Fourth Industrial Revolution, a topic that continues to be top of mind at .orgSource. My business…Read More
Nordstrom is famous for their return policy. They’ll accept an item that may not even be from their store. For this courtesy, they have gained a die-hard fan base.
Before Netflix was an idea, Nordstrom knew a thing or two about the value of personalized service. Since 1901, the company has been committed to providing a fabulous customer experience by empowering customers and the employees who serve them.Read More
How would you describe your board’s performance? Is it— Most association CEOs would say that, from time to time, all three of the above are apt descriptions. In a kinder, gentler marketplace coasting was allowed. Less than stellar board performance might not have been an issue. But, in the fray of digital business, obstacles to…Read More
What can you learn from Charli D’Amelio? Don’t know who Charli is? You definitely need to keep reading.
Charli D’Amelio rules the nanosecond video clip. She is a TikTok star influencer and was the first of those ephemeral luminaries to reach 100 million followers. According to Forbes, Charli was TikTok’s highest earner in 2022.Read More
Our Year in Review The .orgSource and .orgCommunity teams send our best wishes to our clients and friends for a happy and productive 2023. But, before we welcome a new year, let’s toast 2022! We got our tribe back from the flatland and into three dimensions. Visiting with clients and colleagues in person was a…Read More
If you’re looking for the perfect holiday gift for a colleague, consider joy. Most of us don’t begin the workday expecting anything joyful. In fact, according to Gallup about 85 percent of people in the global workplace are either not engaged or disengaged.Read More
Even small associations tend to stack layers of management like the cake at a royal wedding. As many as five tiers of responsibility (junior positions, middle managers, executive staff, committees, and the board of directors) are not unusual.Read More
People think of me as a fixer—the person you call to repair broken systems. And yes, I do my share of cleanups in the strategy, technology, and marketing aisles. But I’m also fortunate to have clients who look to me for advice on how to prevent accidents, keep innovation in stock, and attract new customers.…Read More