Posts Tagged ‘#sherryconnects’
International Leadership, Women’s Issues, and Branding—A Conversation With Allison K. Summers, CAE
A summary of the Association 4.0 Podcast with Allison K. Summers. Summers talks about international leadership and women’s issues.
Read MoreMove DEI Beyond Words
The deaths of George Floyd, Breonna Taylor, and Trye Nichols prompted vocal support for social justice throughout the business community. Organizations of all stripes were quick to issue statements confirming their commitment to diversity, equity, and inclusion. In 2020, the Society for Human Resources Management (SHRM) reported that following George Floyd’s death, 85% of organizations…
Read MoreRaise the Board’s Financial IQ
What is your board’s financial IQ? That’s a question every association CEO should be able to answer. While you may not have a Warren Buffett in the group, hopefully, there are some above-average number crunchers. To adequately fulfill the three duties of a nonprofit board member—Care, Loyalty, and Obedience—a solid understanding of the organization’s financial…
Read MoreAre Marketing and Membership at Opposite Poles? Take the Journey to Collaboration
Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If these two drivers of engagement are a world apart, it will be challenging to deliver the seamless experience customers expect from their favorite brands. There was a time when associations didn’t think of their members as customers.…
Read MoreTo Find Value—Innovate!
Value is the association industry’s word of the hour. Customer expectations for online commerce are driving the preoccupation to deliver tangible member benefits paired with exceptional experience. Tired thinking won’t get you to your value happy place. To meet the moment, make an ongoing commitment to innovation. .orgSource senior consultant, Elizabeth Lucas and I recently…
Read MoreBuild a Digital Ecology–Promote IT Collaboration Across Your Organization
We need another term for “digital transformation.” It sounds instantaneous—as if you could type a few commands and new software would magically turn your organization into a super-powered generator of member engagement and delight. If only it were that simple. Real “transformation” requires a commitment that goes beyond updated equipment. Becoming a digital organization means…
Read MoreHire Fresh Talent—But Before You Shop, Check the Fridge
You learn a lot about consumer preferences by reading the reviews on Yelp. Thousands of users are eager to tell you what they love and what makes them crazy. You don’t have to spend much time on the site to understand the difference between outstanding and dismal. Whether it’s a restaurant, hotel, or doctor’s office,…
Read MoreGrow the Human Skills: Critical Thinking, Creativity, Collaboration, and Communication
AI, which once lived on the far horizon, is making a swift and dramatic entrance into our daily lives. The technology promises to upend the way business operates. Yet no one is sure how that new reality will unfold. It’s certain that jobs, which are ubiquitous in the current economy, will disappear in the…
Read MoreBeyond the Rainbow—Build a Diverse Board of Independent Thinkers
The boardroom is the last place where CEOs want to rock the boat. But good governance shouldn’t be comfortable. If too many heads bob in agreement, you might want to take a closer look at who is seated at the table. Collegiality among leaders is a good thing. It can fast track important projects. On…
Read MoreThe Power of Convincing
Have you ever visited a psychic? Just for fun, of course. I wouldn’t suggest that association executives take their cues from tea leaves or the Tarot deck. A little mystery is exciting, right? And, it wouldn’t be nearly as entertaining if those predictions didn’t occasionally ring true. Far be it from me to “dis” anyone’s…
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