Posts Tagged ‘Sherry Connects’
Nobody Can Find You Anymore
A thirty-four-year-old engineer has a question about a licensure requirement in her state. Six years ago she would have searched, landed on your association’s guidance page, hit a form, and eventually become a member. Last Tuesday she asked an AI assistant. She got a clear, correct answer in nine seconds. She never saw a website. She never learned your organization exists. Here is…
Read MoreYour Team Is Already Using AI. Nobody Told You.
Somewhere in your association this week, a membership coordinator pasted a list of lapsed members into a free AI tool and asked it to draft the renewal email. She was not being reckless. She was being resourceful. The campaign was due Friday, her team lost a position in the last budget cycle, and the tool worked. She also has no idea where that data…
Read MoreChange Management Is No Longer Enough
Associations need change capacity. Most association leaders are not struggling because they fail to see the need for change. They see it clearly. They know member expectations are shifting. They know AI is changing how work gets done. They know legacy technology is slowing them down. They know staff teams are stretched. They know boards are asking harder questions. They know…
Read MoreHow the .orgSource Methodology and Books Work Together
A practical framework for helping associations lead through disruption with strategy, speed, and heart. Association leaders are being asked to do more than manage change. They are being asked to lead through disruption. That requires more than a strategic plan. It requires more than a technology roadmap. It requires more than a leadership retreat, a…
Read MoreRethinking Member Value in a Digital Era
The associations that thrive will be the ones that stop asking what members should value and start understanding what they actually need. For decades, associations had a fairly reliable value equation. Members joined for access. Access to information. Access to professional networks. Access to credentials, conferences, publications, advocacy, and expertise they could not easily find elsewhere. That model worked because…
Read MoreWhy Association Leaders Are Turning to .orgSource for AI Strategy
Because AI success requires more than a polished pitch deck. Every association leader I speak with is hearing some version of the same message right now: “We can help you with AI.” The pitch decks are polished. The framework looks impressive. Pricing is often significant. And in many cases, the consultants delivering those presentations only began using the word “AI”…
Read MoreFuture-Ready Leadership Means Making Hard Decisions Before the Pressure Forces Them
There is a pattern I see often in organizations that feel stuck. Leaders know something is not working. They can see the strain. They can feel the drag. They know a process is outdated, a structure is too heavy, a team is overloaded, or a strategy has lost momentum. And yet, they wait. Not because they are careless. Not…
Read MoreAssociation Leaders Need an AI Plan, Not Another AI Pep Talk
By now, most association leaders know AI matters. That is no longer the question. The real question is this: what are you actually going to do about it? Because right now, many organizations are stuck in one of two places. They are either cautiously circling the topic, waiting for more clarity, more examples, more certainty. Or they are jumping into…
Read MoreInterim Isn’t a Gap. It’s a Gift.
Why the organizations that use interim talent strategically outperform the ones that don’t. When a key leader leaves an organization, the first instinct is usually to fill the seat as fast as possible. That urgency is understandable. A vacant role feels like a liability. Boards get nervous. Staff wonder what it means. The pressure to “solve” the problem by…
Read MoreYour Retreat Produced a Beautiful Document. Now What?
The difference between a facilitation that feels productive and one that actually is. I want to tell you about a pattern I see at least a dozen times a year. An organization invests two days and significant resources into an off-site retreat. A skilled facilitator leads the group through a well-designed agenda. Energy is high. The…
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