Archive for January 2022
Association 4.0™ – Find the Sweet Spot in Digital Markets
Is anyone else tired of dystopian predictions? Today, I’m going to consider perfection. This may not be what most people imagine as utopia. But the realm of Association 4.0™ is pretty close to my ideal for my clients and their organizations. Several years ago, .orgSource coined the phrase Association 4.0 to describe the approach needed…
Read MoreHitch Your Wagon to a Star—Find the Right Partner for Success
A comment Adele Cehrs, CEO and Founder of When + How agency, made stayed with me. Adele, who thrives on a healthy dose of risk, said this, “Chutzpah is what drives me and other entrepreneurs to keep reinventing ourselves. If you could bottle that it would be a wise idea for association CEOs to take…
Read MoreThe Big Shift—A Conversation About the Impact of Change
The Association 4.0 Podcast allows me to do something I love. I’m able to exchange ideas and opinions with the savviest leaders in the industry. Recently, Jacqualine Price Osafo, MBA, CAE, and I had a wide-ranging conversation about the need to shift and the impact of change. The adjustments we made to manage uncertain circumstances…
Read MoreSmart Sourcing Puts the World of IT Talent Within Reach
If you recently discovered that your IT bench is missing some important players, you are not alone. As increasing numbers of organizations move toward digital transformation or to strengthen data security, there is a shortage of talent to take them where they need to go. Outsourcing, once a stopgap solution, has become smart sourcing, and…
Read MoreHave Your Cake and Eat It Too!—A Hybrid Model of Association Management
Hybrid is not just for meetings anymore. The need to adapt to a changing environment has given creative legs to business thinking. We’re mixing, matching, and collaborating in remarkable new ways. Association CEOs and management firms are one example of a pairing that hasn’t always been viewed as a great date. However, when the chemistry…
Read More