How many articles about AI have you read? Too many? Despite all the information, are you still a little confused about where this adventure is going? Let me begin with a disclaimer. Generative AI is not a gift that lends itself to neat packaging. The beauty of this technology is its limitless potential. Exploring those…

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Surprise parties can be fun. If the balloon tower featuring your age got cancelled—even better. Surprises in business aren’t so welcome. When the membership director springs a dashboard on you with every indicator trending south, it’s not a good day. Distraction is an invitation for the unexpected. If you’re playing Whack a Mole with details,…

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Disruption gets a bad rap. We are quick to see it as a faceless villain itching to lay waste to our future prospects. But shattering the status quo is positive and necessary. We call that type of change innovation. It happens when smart people with guts and irrepressible creative energy are left to their own…

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Whether I’m writing about marketing, strategy, or technology, one idea always surfaces. Understanding members at a granular level has never been more important. We all know this, right? Yet, it seems that even big corporations are struggling to deliver the level of personalization that customers expect. Harvard Business Review Analytic Services recently released a report…

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