best practice
Future-Proofing Your Association: Lessons from Association 4.0™
As we move further into the digital age, associations face unprecedented challenges—and opportunities. From shifting member expectations to rapidly advancing technologies like Artificial Intelligence (AI), associations must rethink how they operate, engage, and grow. But how can organizations ensure they are ready for the future? The answer lies in future-proofing your association by embracing innovation…
Read MoreAI Initiatives in Associations Recap: A Fusion of Innovation and Actionable Insights for Association Professionals
The atmosphere at the recent AI Initiatives in Associations was electric, buzzing with the shared excitement of association professionals eager to harness the power of AI. This wasn’t just a passive learning experience; it was a launchpad, propelling attendees into a future where AI transforms the very fabric of association management. The day began by…
Read MoreRaise the Board’s Financial IQ
What is your board’s financial IQ? That’s a question every association CEO should be able to answer. While you may not have a Warren Buffett in the group, hopefully, there are some above-average number crunchers. To adequately fulfill the three duties of a nonprofit board member—Care, Loyalty, and Obedience—a solid understanding of the organization’s financial…
Read MoreFocusing on Excellence Puts the National Association for Healthcare Quality Ahead of Change
People think of me as a fixer—the person you call to repair broken systems. And yes, I do my share of cleanups in the strategy, technology, and marketing aisles. But I’m also fortunate to have clients who look to me for advice on how to prevent accidents, keep innovation in stock, and attract new customers.…
Read MoreA Technology Assessment Connects Intention and Ability
Do you have a friend whose house looks like it belongs to neat freak Felix Unger, but the closets and drawers are clearly owned by lovable slob Oscar Madison? This Odd Couple disconnect happens to even savvy digital organizations. My writing about digital leadership often focuses on values and attitudes. But attention to the infrastructure’s nuts and…
Read MoreWhen the Talent Does the Shopping—Recruiting in a Crowded Market
Are you Gucci or Goodwill? Both brands have an audience. But when employees are shopping for a new look, it’s best to be the high-end option. Customer centricity doesn’t apply just to members anymore. Today, it’s equally important to give your employees that white glove treatment. And, if you’re looking for new talent, it’s time…
Read MoreAre Dues on the Chopping Block? Solutions Day has Answers.
This week’s food bill could have financed last year’s luxury vacation. The grocery store receipt is an emphatic reminder of the need to provide member value. Interest rates are rising, and fears of a recession are spiking concern across the economic horizon. Are membership dues on the chopping block? If you aren’t giving members professional…
Read MoreDigital Strategists, Innovators, and Drivers Build a Relevant Future
Remember Blockbuster? Technology eats business models for breakfast. In 2016, I wrote a post titled, “Could Membership Organizations Become a Dying Model?” This article still has a top slot in my site’s analytics. It seems the question isn’t settled. But time and technology have me looking at the issue through a different lens. Six years…
Read MoreAs Culture Gains Importance—PCI Stays Ahead of the Trend
In a business climate that feels like a hurricane looms perpetually on the horizon, I’ve noticed an optimistic trend. Culture is a rising priority among CEOs. The most enlightened see positive values and a safe, equitable environment as key components of success. It seems contradictory that with the increasing focus on technology, there is also…
Read MoreGet Them to Build Castles—Strategies for Successful Cross-Functional Teams
Great leaders rely on both sides of the brain. The right brain meticulously lays out the goals and follows the tasks, timeline, and budget. The left brain uses emotional intelligence, empathy, creativity, and artful facilitation to keep all the players working productively together. The more diverse the group, the harder the left brain must work.…
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