The atmosphere at the recent AI Initiatives in Associations was electric, buzzing with the shared excitement of association professionals eager to harness the power of AI. This wasn’t just a passive learning experience; it was a launchpad, propelling attendees into a future where AI transforms the very fabric of association management. The day began by…

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Solutions Day brought together some of the brightest minds in associations, technology, and innovation. This year’s event was a deep dive into the transformative power of Artificial Intelligence (AI) and how it is reshaping the association landscape. From cutting-edge AI applications to member-focused strategies, the event was packed with insights on how associations can stay…

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Every member experience with your brand is a plus or a minus. There is no neutral. If the interaction doesn’t register as positive, you’ve earned a negative due to a missed opportunity. No matter how much marketing techniques evolve, that equation doesn’t change. As you investigate strategies to incorporate AI and other new technology into…

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If your brand was a person, who would it be? Wait, before you stop reading, this question isn’t as silly as it sounds. There should be someone in your organization who walks in your brand’s shoes and always puts the best foot forward. This representative should be dedicated to building lasting relationships with members and…

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