Do you have a friend whose house looks like it belongs to neat freak Felix Unger, but the closets and drawers are clearly owned by lovable slob Oscar Madison? This Odd Couple disconnect happens to even savvy digital organizations. My writing about digital leadership often focuses on values and attitudes. But attention to the infrastructure’s nuts and…

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Whether I’m writing about marketing, strategy, or technology, one idea always surfaces. Understanding members at a granular level has never been more important. We all know this, right? Yet, it seems that even big corporations are struggling to deliver the level of personalization that customers expect. Harvard Business Review Analytic Services recently released a report…

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Remember Blockbuster? Technology eats business models for breakfast. In 2016, I wrote a post titled, “Could Membership Organizations Become a Dying Model?” This article still has a top slot in my site’s analytics. It seems the question isn’t settled. But time and technology have me looking at the issue through a different lens. Six years…

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Last week I urged readers to take a closer look at their association’s business models. I’ll be the first to admit, that without the right systems in place, my advice might be hard to follow. We’ve all come to appreciate the value of data in planning and decision-making. Fancy new technology makes tracking clicks, opens,…

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How are you using your data? Are you using it correctly in your association to make a difference? This week, John Challice, Senior Vice President of Business Development at Hum, talks to us about the value of data and its strategic components. Join the conversation as Sherry and John discuss the reasons why first party…

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