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Ask Five People What You Do. You’ll Get Five Different Answers
If I called five of your staff members right now and asked them to tell me, in one sentence, what your organization does and who it’s for — would I get five consistent answers?
In my experience working with 350+ nonprofits and associations, the answer is almost always no.
AI Isn’t the Future—It’s the Infrastructure You’re Already Late To
This week, I attended a funeral. A somber and reflective occasion, filled with stories of the past. Yet what struck me most was how often the future came up—specifically, conversations about artificial intelligence. People from all walks of life, even retirees, were casually discussing how they use AI: to plan travel, streamline work, summarize documents,…
Read MoreAligning People. Building Culture. Driving Change.
What do the most successful associations have in common? It’s not the size of their staff, their budget, or even the latest tech. It’s the ability to bring people together around a shared vision, foster a culture that empowers them, and take meaningful action when it matters most. In a world where complexity is the…
Read MoreTaming the Information Jungle: Lessons from AIIM’s Digital Transformation Journey
This post is adapted from Association 4.0 – Positioning for Success in an Era of Disruption, originally published in 2018. While some technology trends have evolved since then, the leadership strategies and digital transformation insights remain highly relevant. At the time of this interview, Peggy Winton served as President and CEO of the Association for…
Read MoreWho Remembers AOL?
You’ve Got Mail…But Do You Still Have Relevance? Lessons from AOL’s Decline for Associations In the 1990s, America Online (AOL) was synonymous with the internet experience. The iconic phrase “You’ve Got Mail” heralded a new era of digital communication and community building. At its peak in 1999, AOL had over 18 million subscribers, making it…
Read MoreUpskilling Your Workforce: Preparing for the Future of Associations
In today’s rapidly evolving digital landscape, one of the biggest challenges associations face is ensuring their workforce has the skills necessary to thrive in an age of technology. As artificial intelligence (AI), data analytics, and automation become increasingly integral to operations, upskilling your workforce is no longer a luxury—it’s a necessity. The organizations that will…
Read MoreAI and Innovation Take the Spotlight: Insights from .orgCommunity’s 9th Annual Solutions Day
Solutions Day brought together some of the brightest minds in associations, technology, and innovation. This year’s event was a deep dive into the transformative power of Artificial Intelligence (AI) and how it is reshaping the association landscape. From cutting-edge AI applications to member-focused strategies, the event was packed with insights on how associations can stay…
Read MoreTurn Ordinary into Extraordinary–Bold Ideas are Solutions Day’s Signature
Maybe we don’t need 31 Flavors. What if vanilla is the one? Pralines n’ Cream will always have a place in my top ten. But the power of simplicity is often overlooked and under-appreciated. When you focus on what’s iconic to you, you can find deeper meaning in life and work. That kind of bold…
Read MoreTired of Operational Surprises? Ask These Strategic Questions
Surprise parties can be fun. If the balloon tower featuring your age got cancelled—even better. Surprises in business aren’t so welcome. When the membership director springs a dashboard on you with every indicator trending south, it’s not a good day. Distraction is an invitation for the unexpected. If you’re playing Whack a Mole with details,…
Read MoreTo Get Close to Members, Follow MarTech Trends
Whether I’m writing about marketing, strategy, or technology, one idea always surfaces. Understanding members at a granular level has never been more important. We all know this, right? Yet, it seems that even big corporations are struggling to deliver the level of personalization that customers expect. Harvard Business Review Analytic Services recently released a report…
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