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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration
Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If these two drivers of engagement are a world apart, it will be challenging to deliver the seamless experience customers expect from their favorite brands. There was a time when associations didn’t think of their members as customers.…
Read MoreAssociation 4.0—A Playbook for Success
Every great team needs a playbook—a blueprint that outlines the rules you live by and your strategies for peak performance. At .orgSource we call that collection of wisdom our Association 4.0 framework. It is the product of ongoing research to prepare our clients for success in digital markets. Many of the characteristics we identified are…
Read MoreRule Your Market—Blue Ocean Strategy Sidesteps the Sharks
Are sharks circling your member base, eyeing bites for their next meal? Even if your association is trapped in a sea of competition, you can change course and sail toward possibility. Sharon Rice, .orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. At .orgCommunity’s recent Innovation Summit, Sharon explored how Blue Ocean…
Read MoreDon’t Look for a Streamlined Future—Innovation Piles on Options
If you imagine that AI, robotics, and automation are launching a future where you issue commands to mechanical workers while relaxing with a cold one, I’ve got bad news. A recent conversation with Kim Robinson, President of FrontlineCo, highlighted the idea that the business changes we’re experiencing are not streamlining work. Innovation is adding sophistication, complexity,…
Read MoreThe Right Facilitation Skills Make Meetings Meaningful
We’re all challenged for time. If you wonder why members aren’t more engaged with your association, that’s one big reason. There aren’t enough hours in the day. When you want volunteers to serve on a committee or support an initiative, it’s critical to give them a rewarding return on the investment. A skilled facilitator can…
Read MoreStrengthen Your Core—8 Competencies for Success in Digital Markets
As a consultant, I’m in the business of giving advice. But I’ll tell you a secret, my best recommendations often come from the outstanding colleagues and leaders in my network. “Pathways to Excellence: A Journey to Association 4.0,” is a paper that outlines our strategies for success in the digital marketplace. We identified eight traits…
Read MoreEp 39: Discovering the Quality of Life You Want
Needing a place to sort our your goals, daily habits and rate your progress? Our guest for this week Tom Morrison, CEO of Metal Treating Institute Management, and Professional Speaker and Life Coach, talks about his personal development system – PersonalGDP.com – a 25-week challenge, which allows you to input your annual goals, note your…
Read MoreSmart Sourcing Puts the World of IT Talent Within Reach
If you recently discovered that your IT bench is missing some important players, you are not alone. As increasing numbers of organizations move toward digital transformation or to strengthen data security, there is a shortage of talent to take them where they need to go. Outsourcing, once a stopgap solution, has become smart sourcing, and…
Read MoreThanksgiving Greetings
A friend of mine ordered her turkey from a farm. She wanted to be sure she would have the perfect centerpiece for Thanksgiving. Her request was for a 20 pounder. Unfortunately, all the daintier birds were spoken for. So, she’s getting a 30-pound behemoth. Will it fit in the roaster and the oven? Who knows?…
Read MoreIntegrated Planning Keeps the Glass Half-Full
In June, I thought the dust was settling. Now, with the onslaught of virulent Delta, not so much. We are still in the grip of disruption. The change seems to be that people are learning to cope. There is a shift from reactive to more deliberate approaches. Organizations are investigating technology acquisitions and launching new…
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