We at .orgSource are looking forward to joining many friends and colleagues this month at the Association Forum’s Annual Meeting 2013 on June 18. The meeting, which brings together more than 500 association professionals, is part of the Forum’s Association Week. This year marks the Forum’s 10th annual celebration of the association management profession, and includes an honors gala and community service day. .orgSource is excited to be participating in all the week’s events!
Sherry Budziak, .orgSource’s president and lead consultant, will be speaking at the meeting in a session entitled “Discover What Members Mean When They Say They Don’t Like Your Website.”
Member demands have put a lot of pressure on associations to have robust, user-friendly websites, Budziak says. But website redesigns are often undertaken as quick fixes, or patches to the most-pressing problems. She says these updates don’t always address the underlying issue: How can an association website better meet the fundamental needs of its members?
Determining the answers to this question can save your organization a lot of wasted time and money – two critical concerns for associations these days. As an example, Budziak will be using the case of the Society for Academic Emergency Medicine. The group used a number of inexpensive yet highly effective tools to determine what mattered most to its members, and then used those answers as a basis for the redesign of its website. Budziak’s session will include tips and tools for how to gauge members’ website needs.
We’re also excited to be moderating From Vision to Reality: Craft a Customized Member Engagement Strategy, a session that will help you pinpoint techniques that your association must adopt in order to track member engagement and translate metrics into action.
Please let us know if you’re attending any part of Association Week! We’d love to say hello.
Helping Change Lives
.orgSource is honored to participate in Association Week’s 2013 Community Service event, which serves two organizations: one global and one local. Participants will come together at the Association Forum office to assemble hygiene kits from Clean the World’s ONE PROJECT. The kits will be donated to ChildServe, a local organization helping Chicagoland’s at-risk children and their families build, achieve and sustain better lives.