Oh, those pesky keywords. For communicators who would rather write sentences than algorithms, finding the phrases that will viralize your posts seems like a New York Times word game gone wrong. Good news! You don’t have to wake up at four a.m. weighing the merits of “member satisfaction” versus “satisfying member customers.” AI, your new…Read More
Nordstrom is famous for their return policy. They’ll accept an item that may not even be from their store. For this courtesy, they have gained a die-hard fan base.
Before Netflix was an idea, Nordstrom knew a thing or two about the value of personalized service. Since 1901, the company has been committed to providing a fabulous customer experience by empowering customers and the employees who serve them.Read More
What can you learn from Charli D’Amelio? Don’t know who Charli is? You definitely need to keep reading.
Charli D’Amelio rules the nanosecond video clip. She is a TikTok star influencer and was the first of those ephemeral luminaries to reach 100 million followers. According to Forbes, Charli was TikTok’s highest earner in 2022.Read More
If a girl scout in your house is selling cookies, who are the top prospects on her list? That’s a no-brainer. Even friends who have sworn off sugar will probably say yes to a box of Thin Mints from your fledgling entrepreneur. An emotional connection paves the way for an easy sale. That advice is…Read More
You invested in the right technology and developed a solid strategic plan. Now, the team is rolling out new member-success initiatives. Why aren’t people paying attention? The numbers are still slipping. It might be because customers aren’t hearing your important story. Content, or the words, ideas, facts, and images, that you use to promote your…Read More
Are you using binoculars or a mirror to create communications? It’s more than an understatement to say that we have the tools to focus on our members. The ability to know our customers down to their preferred publications, favorite conference destination, and hot button issues has never been easier. The information at our fingertips is…Read More
Dust off the crystal ball, slosh the tea leaves, and toss the I Ching. It’s that time of year when the pundits make predictions about what’s in store for the next 12 months. Based on our last two turns around the sun, these more intuitive schemes might be as reliable as a carefully considered hypothesis.…Read More