If your brand was a person, who would it be? Wait, before you stop reading, this question isn’t as silly as it sounds. There should be someone in your organization who walks in your brand’s shoes and always puts the best foot forward. This representative should be dedicated to building lasting relationships with members and…

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Delivering member value gets a lot of airplay in this blog and across the association community. There are good reasons for that intense focus. Associations have new, strenuous competitors. Other providers are offering attractive education and networking opportunities; while social and cultural changes are limiting the time volunteers have to participate.

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Nordstrom is famous for their return policy. They’ll accept an item that may not even be from their store. For this courtesy, they have gained a die-hard fan base.

Before Netflix was an idea, Nordstrom knew a thing or two about the value of personalized service. Since 1901, the company has been committed to providing a fabulous customer experience by empowering customers and the employees who serve them.

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What can you learn from Charli D’Amelio? Don’t know who Charli is? You definitely need to keep reading.

Charli D’Amelio rules the nanosecond video clip. She is a TikTok star influencer and was the first of those ephemeral luminaries to reach 100 million followers. According to Forbes, Charli was TikTok’s highest earner in 2022.

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If you’re looking for the perfect holiday gift for a colleague, consider joy. Most of us don’t begin the workday expecting anything joyful. In fact, according to Gallup about 85 percent of people in the global workplace are either not engaged or disengaged.

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When you are the leader, you drive the team dynamics. Others take their cues from your behavior. This is an unavoidable consequence of being the boss. We feel at ease with people who are like us. So, it’s easy to promote this self-centered perspective without realizing it. But CEOs who head exceptional teams reject an…

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If you’re lucky, you have colleagues who feel like family. Work families are special. The people at your job don’t have to love you, or even like you. But, if they are a bright spot in your day, it means you’re doing your part. Work families have the magic to make success a team sport.…

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