Chasing Digital Trends

There’s a new tool. A new platform. A new webinar on “emerging tech” almost every week.  The noise is loud.  And if you’re like most association leaders, you’ve probably asked:  Here’s the truth no one wants to say out loud: Chasing digital trends is easy. Solving real member problems is harder. But that’s where the real value is—and that’s where your strategy needs to live.  The Cost of Chasing Digital Trends It’s tempting to…

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breaking down silos

You’ve invested in new systems. You’ve reworked your member experience. Maybe you’ve even dipped a toe into AI. But nothing’s changing. Your teams are still slow to act, data is hard to find, and no one seems to own the full picture. The real barrier might not be your tools or your people—it’s the structure…

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AI Adoption in Associations

It’s tempting to treat AI like a buzzword. Something big… but also vague. Fascinating… but not quite urgent. Maybe useful—eventually.  But AI adoption in associations is already happening. While many organizations are still forming task forces or “monitoring the landscape,” your members are already living in an AI-shaped world. And some of your competitors? They’ve stopped waiting and started building.  AI won’t replace…

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stop guessing and start understanding your members

What worked five years ago isn’t broken. It’s just irrelevant. Too many associations are still pouring energy into programs and engagement strategies that no longer resonate. Why? Because they’re basing decisions on assumptions—about what members want, how they engage, and what drives value. But here’s the real challenge: changing member expectations are moving faster than most associations can adapt. Are You Listening—or Guessing?  Let’s be honest:…

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