Search results for: MVP
Begin with the Minimum, Finish with the Ideal—Build a Better Product with an MVP
A start-up is a human institution designed to deliver a new product or service under conditions of extreme uncertainty—Eric Ries Associations can be as steeped in tradition as a Japanese tea ceremony. What can they learn from business start-ups? Entrepreneurs take uncertainty as a given, and I’m convinced that they have plenty to teach us.…
Read MoreDrones, Robots, and Farmers—Prepare Your Association to Meet Fast-Moving Technology Trends
To make a point about technology and its impact on the future of work, Hugh Lee, Co-Founder of Fusion Productions, told me this story: “Several years ago, we invited some young presenters who were developing cutting edge farming technology to digitalNow. They were using drones to fly over fields and analyze the irrigation and fertilizer…
Read MoreAssociation 4.0—A Playbook for Success
Every great team needs a playbook—a blueprint that outlines the rules you live by and your strategies for peak performance. At .orgSource we call that collection of wisdom our Association 4.0 framework. It is the product of ongoing research to prepare our clients for success in digital markets. Many of the characteristics we identified are…
Read MoreGet More Out of AI, Start Chatting
You’ve probably had a conversation with the bot twins, ChatGPT and Bard. Actually, they are triplets because Microsoft has a bot named Bing, who receives less attention. (Check Bing out. I like the fact that the source documents are always provided.) Maybe you’ve already experimented using generative AI to create content such as outlines, agendas,…
Read MoreTo Find Value—Innovate!
Value is the association industry’s word of the hour. Customer expectations for online commerce are driving the preoccupation to deliver tangible member benefits paired with exceptional experience. Tired thinking won’t get you to your value happy place. To meet the moment, make an ongoing commitment to innovation. .orgSource senior consultant, Elizabeth Lucas and I recently…
Read MoreChallenging Conversations—Tackling Risk
If your association is lucky enough to have an investment portfolio, a discussion about risk has probably been on the board’s agenda. Financial managers make understanding the group’s risk tolerance a defining component of their strategy. These conversations are limited to bottom-line issues. But risk doesn’t always come with a dollar sign attached. Although money…
Read MoreBook Sherry And Kevin At Your Next Event
Book Sherry and Kevin for Your Event Align Your Audience With the Future Align Your Audience With the Future Presenters: Sherry Budziak, Founder and Kevin Ordonez, President and Managing Director Long before the pandemic made a digital approach mandatory, Sherry Budziak and Kevin Ordonez were exploring how to succeed in a marketplace dominated by technology. As pioneers…
Read MoreOUR AWARDS
Award-Winning Consultancy We are inspired by helping our customers achieve their business objectives and succeed in transforming their organizations. We are honored to share these awards with them! 2023 Gold EXCEL Award .orgSource and our client were honored with a 2023 Gold EXCEL Award for web redesign. Congratulations to American Board of Medical Specialties (ABMS)!…
Read MoreDrones, Robots, and Farmers—Prepare Your Association To Meet Fast-Moving Technology Trends
To make a point about technology and its impact on the future of work, Hugh Lee, Co-Founder of Fusion Productions, told me this story: “Several years ago, we invited some young presenters who were developing cutting edge farming technology to digitalNow. They were using drones to fly over fields and analyze the irrigation and fertilizer…
Read MoreDigital Leaders Enjoy the Thrills
Are you an association professional with your eye on the corner office? If you also like roller coasters, bumper cars, and Whack-a-Mole, you have what it takes. Being the CEO has never been easy. The job demands a strong stomach, a resilient attitude, and the ability to take risks as well as hard knocks. That’s…
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