Posts by Sherry Budziak
Solutions Day 2023—Beyond Answers to Insight
Even when you love your job, without the right support, it’s easy to experience symptoms of leadership fatigue like these. Save the Date Register for .orgCommunity’s Solutions Day. Don’t wait. To refresh and reset, save November 2 on your calendar. Solutions Day is the perfect antidote to leadership fatigue. You can participate in person at…
Read MoreSpark Engagement, Inspire Loyalty, Upskill to Association 4.0 Board Leadership
Where does your association fall on the scale from nerd to influencer? Could your brand use a Big Gulp of buzz? We all want more of the excitement that attracts followers and gets accomplishments noticed. Associations are defined by their members. And the people who have the biggest impact on that identity are the board…
Read MoreDigital Evolution—Three Trends to Watch
Is digital transformation dead? Well, for the majority of organizations, the transformation is over. They may not all have become butterflies, but most have acquired wings of some kind. Today, we are looking at evolution. At this point, any group missing the digital gene is probably extinct. The focus has gone beyond whether or not…
Read MoreThe Bots Face Off – Or Do They? ChatGPT Versus Bard
“Anything you can do I can do better. I can do anything better than you!” So, who does AI best, ChatGPT or Bard? In case you’ve been living in a yurt in Mongolia, ChatGPT by Open AI launched in November 2022, is the Einstein of chatbots. That light-hearted description probably isn’t worthy of the significance…
Read MoreWhen Culture is a Skill Set Leaders Reap Rewards—PCI Lives Their Values
What makes for a memorable social event? A case of lite beer, a bag of Bugles, and a bunch of people who don’t know each other won’t be anyone’s Instagram moment. Careful planning is the secret to providing a terrific experience. Organizations that treat culture like an impromptu party will see their “guests” leave early.…
Read MoreBuild a Marketing Dream Team—Welcome AI
Oh, those pesky keywords. For communicators who would rather write sentences than algorithms, finding the phrases that will viralize your posts seems like a New York Times word game gone wrong. Good news! You don’t have to wake up at four a.m. weighing the merits of “member satisfaction” versus “satisfying member customers.” AI, your new…
Read MoreStep Up to AI, But Tread Lightly
Ode to Association Marketing Professionals By ChatGPT In marketing’s realm, an executive ponders, seeking AI’s power, new pathways to wander. With data-driven insights, campaigns take flight, Association marketing soars to new heights. AI analyzes trends, revealing new ways, unveiling patterns, unlocking marketing’s maze. Personalization thrives, engagement’s secured, executives empowered, strategies assured. Influencers are found, partnerships…
Read MoreStay the Course Through Changing Weather—Strategic Advice From Association CEOs
The association industry has a reputation for clinging to traditions as stubbornly as Linus hugs his trademark blanket. As the home of organizations that draw on decades of history, it’s not surprising that we love the security of time-honored strategies. But, our community doesn’t get the credit it deserves for invention. If you need proof…
Read MoreCast Video with Strategy to Create Stellar Communications
Giving your association’s stories their 15 minutes of fame has never been easier. Video has an immediacy and impact that consistently outpaces other mediums. I’m glad to see so many organizations producing compelling content. Some professionals still think of video as a one-off initiative. In fact, it has the potential to be the star of…
Read MoreIs Your Remote Team Getting the TLC They Deserve? An Audit Delivers Answers
Remember Management by Walking Around? A spontaneous cruise of the office was an effective strategy for evaluating a variety of business indicators. You could assess how people were communicating, determine where the vibe registered on the stress meter, and take the opportunity to connect personally with employees. Now that remote work makes a casual stroll…
Read More