In today’s rapidly evolving digital landscape, one of the biggest challenges associations face is ensuring their workforce has the skills necessary to thrive in an age of technology. As artificial intelligence (AI), data analytics, and automation become increasingly integral to operations, upskilling your workforce is no longer a luxury—it’s a necessity.  The organizations that will…

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The atmosphere at the recent AI Initiatives in Associations was electric, buzzing with the shared excitement of association professionals eager to harness the power of AI. This wasn’t just a passive learning experience; it was a launchpad, propelling attendees into a future where AI transforms the very fabric of association management. The day began by…

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Part Two When the generative AI bots made their debut in early 2024, they signaled a definitive end to the idea that yesterday’s technology is good enough for today’s members. Expectations for high-touch service and personal attention are rising steadily. Sliding by on “same old, same old” is not an option in a newly competitive…

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Excellence is never a given. Being identified as the best in anything from soccer to sales requires commitment and hard work. But for decades, associations easily held pride of place in their industries. Members saw us as a professional home, their most trusted source of advocacy and information. Yes, we had to win that loyalty.…

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How many articles about AI have you read? Too many? Despite all the information, are you still a little confused about where this adventure is going? Let me begin with a disclaimer. Generative AI is not a gift that lends itself to neat packaging. The beauty of this technology is its limitless potential. Exploring those…

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Every great team needs a playbook—a blueprint that outlines the rules you live by and your strategies for peak performance. At .orgSource we call that collection of wisdom our Association 4.0 framework. It is the product of ongoing research to prepare our clients for success in digital markets. Many of the characteristics we identified are…

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If your association is lucky enough to have an investment portfolio, a discussion about risk has probably been on the board’s agenda. Financial managers make understanding the group’s risk tolerance a defining component of their strategy. These conversations are limited to bottom-line issues. But risk doesn’t always come with a dollar sign attached. Although money…

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Until AIs can think for themselves, digital systems are tools that do their best work with human ingenuity as the driver. And one of the puzzles technology excels at helping us solve is how to understand each other. The presentation Tiffany Kerns gave at .orgCommunity’s recent Solutions Day event, centered on that idea. Tiffany explained that although the Country…

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Are you Gucci or Goodwill? Both brands have an audience. But when employees are shopping for a new look, it’s best to be the high-end option.   Customer centricity doesn’t apply just to members anymore. Today, it’s equally important to give your employees that white glove treatment. And, if you’re looking for new talent, it’s time…

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