What’s Next

Reflections on digital transformation, leadership, and what comes next for associations  I’ve spent the last 25 years standing at the edge of what’s next. When many association executives were still wondering if the internet was a fad, I was already helping organizations rethink how digital tools could transform member relationships.   When cloud computing emerged, I was leading conversations about operational agility and…

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AI and Digital Transformation

Why association leaders can’t afford to ignore the future anymore  Let’s start with the uncomfortable truth: Many associations are still operating as if AI and digital transformation are optional. They’re not. Artificial Intelligence (AI) isn’t a distant disruptor lurking on the horizon. It’s already changing how your members live, learn, and work. If your organization isn’t adapting alongside them,…

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Digital Dexterity

You invested in the platform. You launched the tools. You checked the “digital transformation” box. But something’s still off. Systems don’t talk to each other. Staff rely on workarounds. Member experiences feel… clunky. Sound familiar? The problem might not be your tech stack. It might be your team’s digital dexterity.  What Is Digital Dexterity?  Digital dexterity isn’t about coding or mastering AI. It’s your organization’s ability to adapt, adopt, and apply digital tools—across…

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If your integrated digital strategy is just a bullet point on your strategic plan—or worse, something the IT team manages while the rest of the organization “focuses on the mission” you’ve already lost ground.

You can’t fix a broken business model with better software. But that’s what many associations are trying to do—layering tools onto outdated thinking and calling it transformation.  If your integrated digital strategy is a bullet point on your strategic plan—or worse, something the IT team handles while the rest of the organization “focuses on the mission”—you’ve already lost ground.  Because here’s the truth: Digital…

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Vetting your partners matters

There’s a saying we’ve all heard: you get what you pay for. In the association world—where budgets are tight, timelines are unforgiving, and member expectations are rising—this old adage hits home when it’s time to choose outside partners.  Vetting your partners matters Whether you’re bringing on a consultant for digital transformation, technology strategy, strategic planning,…

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In an era where AI, automation, and digital transformation dominate business conversations, organizations are rushing to upgrade their technology. But here’s the hard truth: Technology alone doesn’t guarantee success. It’s the people using it that determine whether an upgrade is a game-changer or just another expensive, underutilized tool.  A recent white paper on AI transformation…

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340B Health, an organization advocating for hospitals and health systems serving vulnerable communities, faced a rapidly changing regulatory environment. While financially stable, the association operated in a volatile policy landscape, where government regulations could shift every two to four years. This uncertainty made long-term strategic planning challenging.  To remain competitive and continue its advocacy work…

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As technology continues to evolve, associations face both exciting opportunities and new challenges. While the future can feel uncertain, one thing is clear: associations that take a proactive approach to digital transformation will be better equipped to adapt, grow, and succeed. Our recent .orgSource Digital Trends Survey highlights the essential strategies associations need to thrive…

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