In a world where digital transformation is rapidly reshaping industries, associations are no exception. The adoption of advanced technologies like artificial intelligence (AI), machine learning, and data-driven decision-making is becoming critical for staying competitive and meeting the evolving needs of members. To better understand how associations are navigating this shift, .orgSource (www.orgsource.com) conducted the 2024…

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You thought your team would be excited, or at least pleased. Automation, analytics, and all the other digital timesavers should be making their lives easier, right? The truth is no one seems happy. Some employees have invented tortuous workarounds to keep using their new toys to continue working in the same old way. What went…

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We need another term for “digital transformation.” It sounds instantaneous—as if you could type a few commands and new software would magically turn your organization into a super-powered generator of member engagement and delight. If only it were that simple. Real “transformation” requires a commitment that goes beyond updated equipment. Becoming a digital organization means…

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Your CMS, LMS, and AMS are chatting happily together. The team is using the new analytics software to plan more effective outreach initiatives. And, members are enjoying your responsive and customized approach. Is it time to put a wrap on digital transformation? After all, you’ve been working to improve your tech game for the last…

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