Search results for: MVP
Giveaways and Gimmicks Are Short-Lived Solutions—Strong Membership Initiatives Begin With the Basics
From VIP clubs to fancy swag and tiered pricing, the tactics to win members’ hearts are only limited by imagination. When the economy, technology, or social disruption, like the pandemic, threatens to come between us and our reason for being, a little panic is understandable. But before you load on the giveaways and short-lived solutions,…
Read MoreDid You Haul Analog Baggage Into the Digital Marketplace?
Did your organization leap or crawl into the virtual realm? The pandemic’s challenging circumstances demanded a quick transition that left many associations carrying unnecessary baggage to the other side. Trying to manage an analog culture in the digital marketplace requires heavy lifting. The new year brings an opportunity to lighten that load. You may have…
Read MoreThe Digital Marketplace Is a Learning Machine—Keep Pace With 8 Simple Steps Toward Business Transformation
This text appeared on my phone the other day: Hi Kristina: I’ve been waiting for you. I’m Rose, Resident Mischief-Maker at the Cosmopolitan of Las Vegas. As your virtual hook-up, just text me for housekeeping requests, restaurant reservations, room service orders, guest services, and more. Just reply “Rose” and, I’ll show you everything I can…
Read MoreHappy Endings Brighten a Challenging Season
Most of us won’t be celebrating Thanksgiving as usual. Gatherings will be a slimmer version of the traditional mega feast. There’s no need to hunt down the extra table leaf and chairs. The good news is maybe Uncle Harry, who you love to hate, won’t be there. The bad news is that you’ll probably miss…
Read MoreSometimes It takes a Dachshund to Make People Consider Change
Why did I use this cute pup to illustrate my post? You know what they say about babies and dogs, they get people to pay attention, and this message is important. Several weeks ago, I wrote about the results of a survey .orgSource conducted. That’s another reason for the dog. Survey results tend to make…
Read MoreSurvey Reveals Disconnect Between Current Strategies and Market Realities
Is it déjà vu? Back in 2018, my business partner, Kevin Ordonez, and I wrote a book. It was the result of months of thinking about how associations would need to change in the digital age. When we named our work, Association 4.0: Positioning for Success in an Era of Disruption, little did we suspect,…
Read MoreAssociation Innovators Share Five Strategies for Leading Through Challenge
COVID-19 has many lessons to teach, and like the legendary nun brandishing a ruler, they are often harsh. The value of effective leadership, in times of crisis, is one truth we are witnessing on a daily basis. In writing Association 4.0: Positioning for Success in an Era of Disruption, Kevin Ordonez and I had the…
Read MoreMy Perspective, April 2020: Business as Usual Has Left the Building
Spending hours (a lot of hours) with the people we are closest to and zero time with everyone else is one of a thousand things that seem out of balance in our new reality. It isn’t easy to stifle fear and stoke the resilience, hope and creativity needed to be strong until we see the…
Read MoreVirtual Meetings Grow Association Communities—How to Get Started
Canceling a conference is a decision that most association CEO’s never imagined they would be forced to make. But many organizations recently faced that challenge, and more will probably do so in the near future. Fortunately, technology now gives us alternate ways to continue our work, including providing members with education and fellowship. Virtual conferences…
Read MoreFast Track Your Way to Innovation
Is your association innovative enough to survive in the roaring twenties? Before you answer, name three strategies you use to promote creative thinking. If they don’t roll off your tongue, consider this: Some readers might believe these cautionary tales don’t apply to associations. Associations are about mission before value, right? They don’t have shareholders anticipating…
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