strategic priorities

Another board meeting. Another strategic planning session. Another list of 27 “must-win” initiatives.  Sound familiar?  You’re not alone.  In fact, one of the biggest barriers to progress in associations isn’t a lack of ideas—it’s too many priorities competing for limited attention, resources, and time.  When everything is a priority… nothing actually gets done.  Strategy Should Give You Focus—Not Fatigue  Strategic plans are…

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Chasing Digital Trends

There’s a new tool. A new platform. A new webinar on “emerging tech” almost every week.  The noise is loud.  And if you’re like most association leaders, you’ve probably asked:  Here’s the truth no one wants to say out loud: Chasing digital trends is easy. Solving real member problems is harder. But that’s where the real value is—and that’s where your strategy needs to live.  The Cost of Chasing Digital Trends It’s tempting to…

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AI Adoption in Associations

It’s tempting to treat AI like a buzzword. Something big… but also vague. Fascinating… but not quite urgent. Maybe useful—eventually.  But AI adoption in associations is already happening. While many organizations are still forming task forces or “monitoring the landscape,” your members are already living in an AI-shaped world. And some of your competitors? They’ve stopped waiting and started building.  AI won’t replace…

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stop guessing and start understanding your members

What worked five years ago isn’t broken. It’s just irrelevant. Too many associations are still pouring energy into programs and engagement strategies that no longer resonate. Why? Because they’re basing decisions on assumptions—about what members want, how they engage, and what drives value. But here’s the real challenge: changing member expectations are moving faster than most associations can adapt. Are You Listening—or Guessing?  Let’s be honest:…

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If your integrated digital strategy is just a bullet point on your strategic plan—or worse, something the IT team manages while the rest of the organization “focuses on the mission” you’ve already lost ground.

You can’t fix a broken business model with better software. But that’s what many associations are trying to do—layering tools onto outdated thinking and calling it transformation.  If your integrated digital strategy is a bullet point on your strategic plan—or worse, something the IT team handles while the rest of the organization “focuses on the mission”—you’ve already lost ground.  Because here’s the truth: Digital…

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Integrate Reskilling into Workforce Planning

Artificial intelligence is no longer optional. It’s not just a tool—it’s the force reshaping how we operate, deliver value, and remain relevant. For associations, the real risk isn’t that AI will eliminate jobs. It’s that your team won’t be prepared for the new ones unless you begin reskilling your workforce to meet the demands of a rapidly changing digital era. To thrive in the era of Association…

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Stop Spinning and Start Leading: A Roadmap for Associations

How .orgSource Helped One Association Stop Spinning and Start Leading. We were called in by an association that looked great from the outside. Smart, passionate staff. Solid technology. A strong mission and a committed member base. But under the surface, things were unraveling fast.  The problem? Focus.  They couldn’t hold it. Every week brought a…

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Why scenario planning is essential

The only certainty now is uncertainty—here’s how to prepare your organization for anything  The last few years have taught us something we can’t ignore:  Yet far too many association strategies are still built around assumptions. Assumptions about:  Here’s the hard truth: If your strategy can’t flex, it will fail.  That’s why scenario planning should be a…

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alignment of culture strategy and technology

Everyone loves to talk about strategy. We obsess over new technologies. And we proudly claim to have “a great culture.” But here’s the truth no one wants to admit: without the alignment of culture, strategy and technology, none of these elements matter. Without alignment, none of these elements matter.  When strategy, culture, and technology operate…

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