Let’s be honest. Most organizations love to talk about “going digital.” They invest in new AMS systems. Move documents to the cloud. Launch a shiny new website. Then they wonder why nothing really changes. Here’s the hard truth: Technology doesn’t transform your organization. People do. You can have all the best tools in the world —…

Read More

In today’s increasingly digital world, adopting new technologies is no longer optional for associations—it’s essential. But technology alone isn’t enough. To truly thrive in this environment, associations must focus on building a digital-first culture, where digital thinking is embedded into every aspect of the organization, from member engagement to decision-making and operations.  A digital-first culture…

Read More

I was browsing the Zappos website today. Yes, it’s that time of year, but I wasn’t shopping. My mind was on culture. Culture is a critical component of digital transformation, and issues in this area frequently surface during my consulting engagements. Research from McKinsey found that culture was the most significant self-reported barrier to digital…

Read More