Posts Tagged ‘.orgcommunity’
Normal Left the Party—Survey Reveals Associations Want Her Back
What should we call it—the New Normal, the Next Normal, Another Normal? Please let go of normal. When the DJ stopped playing oldies, Normal left the party. Since well before the pandemic, I’ve been urging my colleagues and clients to consider that stability in the digital marketplace is a dangerous illusion. Guiding our association clients…
Read MoreMaximize the Marriage of Marketing and Technology by Understanding Trends
When marketing got hitched to technology and changed its name to MarTech, their relationship caught fire. That marriage is making an indelible impact on the way associations operate and their ability to engage with members. The MarTech stack, or the digital platforms that professionals use to understand and reach their audiences, is changing so fast…
Read MoreFrom Problem Child to Genius—Energizing Chapters
The smiles are back! Yesterday the CDC announced that anyone who is fully vaccinated need not wear a mask in most circumstances. But wait. The comments on my Facebook page tell an interesting story. Everyone isn’t jumping on Open Table or heading to the movies. Some of us are quite happy, thank you very much,…
Read MoreFinding Stability in the ContinuousNext
Remember the good old days? Once every three years, you gathered the board and staff in a conference room with baked goods, a lot of caffeine, and a facilitator. They produced what was euphemistically called a strategic plan. Often this document had more in common with a laundry list than strategy. I hope that total…
Read MoreWant To Innovate? Don’t Get Too Comfortable
A colleague recently confided in me that although her association is facing serious challenges, the board isn’t interested in learning how to govern more effectively. Her attempts to educate them are always met with resistance. You can guess where this group is headed. If they manage to survive over the next few years, it will…
Read MoreBe the Voice Your Members Want to Hear—A Content Strategy Makes It Happen
Siloed organizations used to be hard to manage; today, they are a real business liability. Success in the digital marketplace depends on a holistic approach—this is a mantra that I can’t repeat frequently enough. Systems, teams, and departments must all be directed toward common goals. If imposing this level of discipline seems daunting, a content…
Read MoreHow to Think Like an Entrepreneur and Why You Should Want to
My fascination with technology began when I realized it would help me become better at something I love—dealing with challenging problems. Originally, .orgSource was focused on software and hardware solutions. Today, although our scope has expanded to include integrating strategy, systems, and communications, problem-solving remains the core of our business. The puzzle we will never…
Read MoreStrategy and Preparation Boost Your E-Learning IQ
Investing in a learning management system is no longer a choice. An LMS is much more than an enhancement to your website. It is essential equipment in a business environment that is challenging organizations to provide smarter, faster, and more engaging solutions for their customers than ever before. People look to the web as their…
Read MoreA Red-Carpet Approach Grows Dynamic Industry Partnerships
You wouldn’t go to the bank for a loan without a fine-tuned business plan or approach a fundraising prospect for a major gift before learning everything you could about their interests. With so much riding on sponsorship revenue, it’s surprising that our industry partners don’t always get the special treatment this important relationship deserves. Rolling…
Read MoreAs the Pandemic Ends—The Need to Reinvent Grows
I found a relic of my former life when I was organizing my files. It was a presentation I created back in January 2020. The title was Association 4.0—Creating Community in a Less Social World. I planned to use the deck to launch a new series of in-person Think Tanks. The topic was going to…
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