Can you guess the answer to this question? Virginia (Ginni) Rometty, Executive Chairman of IBM, recommended making these critical marketing shifts within the next 18 months or risk being left in the dust: What year was it? Surprisingly, Rometty made these remarks in February 2013. She was speaking to CMOs and CIOs at a leadership…

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This text appeared on my phone the other day: Hi Kristina: I’ve been waiting for you. I’m Rose, Resident Mischief-Maker at the Cosmopolitan of Las Vegas. As your virtual hook-up, just text me for housekeeping requests, restaurant reservations, room service orders, guest services, and more. Just reply “Rose” and, I’ll show you everything I can…

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Most of us won’t be celebrating Thanksgiving as usual. Gatherings will be a slimmer version of the traditional mega feast. There’s no need to hunt down the extra table leaf and chairs. The good news is maybe Uncle Harry, who you love to hate, won’t be there. The bad news is that you’ll probably miss…

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The pandemic ended breakroom chats, Friday happy hour, and pizza around the conference table. But there is a bright side. We are learning to be remote together. We can draw on each other’s ups, downs, and sometimes sideways experiences to grow stronger and smarter. .orgCommunity, .orgSource’s networking and educational partner, is hosting a series of…

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Bugs and ghostly echoes are fun on Halloween. But don’t let unanticipated hauntings turn your virtual conference into a scare-fest instead of a success. On October 28, my business partner, Kevin Ordonez, and I will host a webinar to tell you how to stop the vampires and ghouls from invading your online event space. Our panel which…

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The pandemic has elevated trends that were bit players to the big screen. This phenomenon was highlighted in the presentations at .orgCommunity’s recent Solutions Day. If you weren’t able to attend our signature event, no worries. Over the next few weeks, I’m going to be writing about what I learned. Associations stake their relevance, as…

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“Your financial metrics can be great, but if dragons are all over your organization, eventually the village will burn.” Jon Wolske, former Culture Evangelist at Zappos, Zappos Tours Lead, and international speaker I think, talk, and write a lot about organizational transformation. But I’m not always sure that the people who need to hear my…

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“A long time ago in a galaxy far, far away. . .” (at least that’s how March 2020 now feels), eyes tended to glaze over when I talked about business integration. Although the challenges of a global pandemic have made people listen more closely, I’m still not sure that everyone understands what this term means…

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Is your association— Join innovators, problem-solvers, and opinion makers to discuss these and other compelling questions at .orgCommunity’s 2020 Solutions Day. Planning the Solutions Day program is always exciting. But this year we felt special urgency. So many organizations are struggling to adjust to new ways of doing business. Everyone’s time is precious. We wanted…

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