Posts by Sherry Budziak

In the first part of our “Engaging Members” series, we take a look at the challenges posed by the 800-pound gorilla, Facebook. Don’t blame your social media posts, their timing or wording. For several years now, Facebook has been fiddling with its news feed algorithm in a way that decreases organic reach. (Organic reach refers…

Readers expect a different experience when consuming information online. While some basic and foundational rules of journalism still apply, others do not. We must adjust our idea of what good writing means when working in digital formats. By following these 10 web writing tips, you’re likely to experience better engagement with users, an enhanced reputation, and greater trust…

Pitfall No. 1: Failing to identify your goals. Identify your strategies for success. Key Performance Indicators (KPIs) can help your organization define and measure progress. Pitfall No. 2: Choosing a CMS without set requirements. It is critical to identify the requirements of your users, understand the skill set of your contributors and identify technical parameters—including, but not limited…

While the earlier, fundamental questions are still asked, there is a shift toward thinking about technology in more strategic terms. Associations are realizing the need for a digital plan led by senior management to enhance operations and strengthen relationships. .orgSource is leading and contributing to this digital strategy dialogue. “Tailoring Technology for the C-Suite” was…

AmazonSmile Online mega retailer Amazon’s AmazonSmile website allows shoppers to donate money to eligible charitable organizations of their choice when they shop. The AmazonSmile Foundation will donate 0.5 percent of a purchase price to the organization of a shopper’s choice. To be eligible, organizations must be registered and in good standing with the IRS as a 501(c)(3).…

Discerning and prospective members alike have different expectations these days of how to connect, learn and interact with their professional association and their peers. The same is true of staff and executives operating these professional associations. So, how can associations and other nonprofits best respond to this challenge? How can the industry defend itself against…

With those technologies comes data – data from our cell phones, social media sites, climate control systems, electronic transaction records, digital photos and videos, among many other sources. There’s so much data, in fact, that 90 percent of the data in the world today has been created in the last two years. Associations now have a…

Often when associations think of elevating their presence in the digital space, they focus on acquiring and maintaining the actual technology—from mobile to social media to cloud and beyond—rather than the strategy needed to transform an organization digitally. But according to a July 2015 report by MIT Sloan Management Review and Deloitte (“Strategy, Not Technology, Drives Digital…