Member Engagement
Why Your Association’s Future Depends on Embracing Digital Transformation
Digital transformation is no longer a choice; it’s a necessity. In today’s technology-driven world, associations that fail to modernize risk losing relevance, members, and revenue. Meeting evolving member expectations and staying competitive requires a commitment to embedding technology into every aspect of your organization’s strategy. Despite the urgency, many associations are struggling to keep pace.…
Read MoreCreating Your 2025 Roadmap to Excellence
Excellence doesn’t happen by chance—it’s built through thoughtful planning, strategic alignment, and a commitment to continuous improvement. In today’s fast-paced, digital-first world, associations need a clear roadmap to navigate disruption, adapt to member expectations, and drive impactful, sustainable growth. As associations tackle challenges like digital transformation and evolving member needs, knowing where to start can…
Read MoreHow Ready Is Your Association? Discover Your Pathway to Excellence
In today’s environment, adaptability isn’t just an advantage—it’s a necessity. Associations are operating in a time of rapid digital transformation and evolving member expectations, where staying relevant and impactful requires the ability to continuously assess and adjust. While many organizations aspire to achieve excellence, few take the time to evaluate their readiness for the journey. …
Read MoreLeveraging AI for Personalized Member Engagement
Artificial Intelligence (AI) is reshaping industries across the globe, and associations are no exception. As members expect more personalized and meaningful interactions, AI offers a transformative solution to customize engagement at scale. For associations, leveraging AI is not merely advantageous—it’s essential for remaining relevant in today’s fast-evolving digital landscape. By embracing AI, associations can foster…
Read MoreAre Marketing and Membership at Opposite Poles? Take the Journey to Collaboration
Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If these two drivers of engagement are a world apart, it will be challenging to deliver the seamless experience customers expect from their favorite brands. There was a time when associations didn’t think of their members as customers.…
Read MoreCatching Up to Nordstrom—Deliver Member Delight
Nordstrom is famous for their return policy. They’ll accept an item that may not even be from their store. For this courtesy, they have gained a die-hard fan base.
Before Netflix was an idea, Nordstrom knew a thing or two about the value of personalized service. Since 1901, the company has been committed to providing a fabulous customer experience by empowering customers and the employees who serve them.
Read MoreUse Technology to Put People First—How the Country Music Association’s Members Took Center Stage
Until AIs can think for themselves, digital systems are tools that do their best work with human ingenuity as the driver. And one of the puzzles technology excels at helping us solve is how to understand each other. The presentation Tiffany Kerns gave at .orgCommunity’s recent Solutions Day event, centered on that idea. Tiffany explained that although the Country…
Read MoreSolutions Day Delivers! A Meeting of Minds, a Journey to Discovery
Once upon a time, technology was an isolated country ruled by a few savants who spoke a strange language. They were powerful but others didn’t always understand, or even care to know, what magic they were up to. Today, the castle is breached. Technology’s strength lies in the opposite of its reclusive beginnings. Collaboration and…
Read MoreUnderstand the X, Y, Zs of Member Connections
If a girl scout in your house is selling cookies, who are the top prospects on her list? That’s a no-brainer. Even friends who have sworn off sugar will probably say yes to a box of Thin Mints from your fledgling entrepreneur. An emotional connection paves the way for an easy sale. That advice is…
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