Member Engagement
Use Technology to Put People First—How the Country Music Association’s Members Took Center Stage
Until AIs can think for themselves, digital systems are tools that do their best work with human ingenuity as the driver. And one of the puzzles technology excels at helping us solve is how to understand each other. The presentation Tiffany Kerns gave at .orgCommunity’s recent Solutions Day event, centered on that idea. Tiffany explained that although the Country…
Read MoreSolutions Day Delivers! A Meeting of Minds, a Journey to Discovery
Once upon a time, technology was an isolated country ruled by a few savants who spoke a strange language. They were powerful but others didn’t always understand, or even care to know, what magic they were up to. Today, the castle is breached. Technology’s strength lies in the opposite of its reclusive beginnings. Collaboration and…
Read MoreUnderstand the X, Y, Zs of Member Connections
If a girl scout in your house is selling cookies, who are the top prospects on her list? That’s a no-brainer. Even friends who have sworn off sugar will probably say yes to a box of Thin Mints from your fledgling entrepreneur. An emotional connection paves the way for an easy sale. That advice is…
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