However, in the end, it doesn’t matter how impressive the goal is if you can’t see the results of your efforts. You must be able to measure whether your goals are having the desired impact on your business. That means creating clearmetrics for success.

Proper measurements for your organization might include:

  • Brand awareness
  • Lead generation
  • Increase response rates
  • Sales
  • Relationship management
  • Retention
  • Loyalty
  • Advocacy

Whichever ones you choose, you must align those measurements with your specific goals in order to see how you’re progressing toward those goals. Choose metrics that will prove the value of your strategies and what is driving real, tangible results.

Once you determine your goals and metrics, make the pledge that you will be disciplined to track your progress against them. Sounds obvious enough, but it’s not always done. Track how closely you’re trending toward your goal at certain intervals. And look carefully at any changes during those times.

Armed with powerful knowledge, you can then have the facts to determine what to stop, start, and continue during your digital transformation.

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