Posts Tagged ‘Association Consulting’
The Best Solution Begins With a Beautiful Question
What do you think these three questions have in common? How might we survive and flourish amid tensions and contradictions?” Elsa Fridman “What is it about your business today that you can’t answer?” Brian Panosian “What if competitors worked together?” Michelle Rigan-Ranson In the eyes of author/journalist, Warren Berger, each of these questions is beautiful.…
Read MoreAnticipate the Unexpected—For Entrepreneurs Business as Usual Is not an Option. Learn About Our New Book!
Of all the experiences involved in writing a book, and there are many—both frustrating and fascinating, what you learn is the most rewarding. Association 4.0™: An Entrepreneurial Approach to Risk, Courage and Transformation, which I wrote with my business partner Kevin Ordonez, is my second adventure as an author. The entrepreneurs we interviewed taught us…
Read MoreFast Track Your Way to Innovation
Is your association innovative enough to survive in the roaring twenties? Before you answer, name three strategies you use to promote creative thinking. If they don’t roll off your tongue, consider this: Some readers might believe these cautionary tales don’t apply to associations. Associations are about mission before value, right? They don’t have shareholders anticipating…
Read MoreTo Succeed in Industry 4.0 Become an Association 4.0™ Leader
Deploying a smart factory may not be in your future. But association CEOs who are looking for success must embrace attitudes that keep them in front of these, and other trends associated with Industry 4.0. Why should you care about this melding of the cyber and physical worlds? Because along with the IT miracles that…
Read MoreIndustry 4.0 is a Rocket—Don’t Let a Strategic Plan Designed for a Bicycle Leave You in the Dust
Any sufficiently advanced technology is indistinguishable from magic. Arthur C. Clark Industry 4.0 is killing science fiction. With each new technological miracle, the window of time and imagination between fantasy inventions and real products and services grows smaller. Here are some examples: This fusion of the physical and digital worlds characterizes the new industrial revolution,…
Read MoreStyle Grabs Attention/Substance Wins Hearts—A Website Content Strategy Makes It Happen
Animation, riveting images and a contemporary color palate get you noticed. But a content strategy is the secret to giving your audience a more meaningful relationship with your website, your brand and your organization. A website redesign is a significant investment in resources. The temptation to take shortcuts is understandable. But even Ferrari-sleek graphics, won’t…
Read MoreMarketers, Promote Yourselves! Get the Buy-In You Need for a Successful Content Strategy
We’ve all experienced the meeting from hell. The chair lost control. People were frantic to have their say, and nobody got heard. The same kind of communications nightmare happens when you don’t impose order on your content. A thoughtful content strategy ensures that the message you deliver will be one that makes people listen. It’s…
Read MoreArrested Development? A Strategic Approach to Technology Reboots Association Growth
Somewhere back in the Dark Ages of IT- say two years ago, because that’s how fast the electronic world moves now - we thought about technology as a tool to do business. There has been a profound shift in that concept. Technology has made the leap out of the toolbox. It has become integral to…
Read MoreAt CHEST Innovation Is Called Business as Usual
The opportunity to participate in my clients’ stories is one of the reasons I love being a consultant. To write our book, Association 4.0—Positioning for Success in an Era of Disruption, we interviewed leaders who strive to stay a step ahead of the future. CHEST is one association that doesn’t shy away from bold moves,…
Read MoreHiring a Consultant Can Be a Make or Break Relationship—Here’s How to Court Success
When you sign a consulting contract on the dotted line, the stakes are high. You’ve called in the experts to guide a project that will have a significant impact on your association’s future. It’s almost always a highly visible, big-ticket item. People across the organization are invested in a positive outcome. None more so than…
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