Your association’s data needs a deep clean. Every association has that proverbial rug—the place where messy data, outdated content, and long-forgotten systems get swept when things get busy, or leadership changes hands. For years, many organizations have managed to operate just fine with “good enough” data and scattered content repositories. But now, artificial intelligence is…

Read More

As associations begin to explore the vast potential of Artificial Intelligence (AI), one thing becomes crystal clear: data is the foundation on which AI thrives. Without reliable, organized, and well-governed data, AI cannot deliver the insights and efficiencies that promise to revolutionize member engagement, operations, and strategy.  For many associations, harnessing the power of AI…

Read More

Lately, I’ve been writing about the importance of connecting technology to values and emotions. But I may be glossing over an important point. It’s impossible to create that high-level, human-centered impact without getting into the weeds. Data is the foundation for every technological initiative. Good data governance is essential for successful digital outcomes. Data that…

Read More

Is a hacker haunting your future? Or is your data dilemma more like a recurring headache? Data shouldn’t be a challenge. It’s an asset that should work for you. Two-point-five quintillion bytes of data are generated online daily, according to SaaS Scout Research Group. Data is the meta product of every sale. With each transaction,…

Read More