Posts Tagged ‘.orgcommunity’
When Culture is a Skill Set Leaders Reap Rewards—PCI Lives Their Values
What makes for a memorable social event? A case of lite beer, a bag of Bugles, and a bunch of people who don’t know each other won’t be anyone’s Instagram moment. Careful planning is the secret to providing a terrific experience. Organizations that treat culture like an impromptu party will see their “guests” leave early.…
Read MoreGood CEO, Bad Call—How to Recover
Martha Stewart took her company public in 1999 and became America’s first self-made female billionaire. Then, in December 2021, she acted on an illegal stock tip and was sentenced to five months in prison. You probably won’t become a billionaire and I don’t see any of my readers going to jail, but there is one…
Read MoreBuild a Marketing Dream Team—Welcome AI
Oh, those pesky keywords. For communicators who would rather write sentences than algorithms, finding the phrases that will viralize your posts seems like a New York Times word game gone wrong. Good news! You don’t have to wake up at four a.m. weighing the merits of “member satisfaction” versus “satisfying member customers.” AI, your new…
Read MoreStep Up to AI, But Tread Lightly
Ode to Association Marketing Professionals By ChatGPT In marketing’s realm, an executive ponders, seeking AI’s power, new pathways to wander. With data-driven insights, campaigns take flight, Association marketing soars to new heights. AI analyzes trends, revealing new ways, unveiling patterns, unlocking marketing’s maze. Personalization thrives, engagement’s secured, executives empowered, strategies assured. Influencers are found, partnerships…
Read MoreCast Video with Strategy to Create Stellar Communications
Giving your association’s stories their 15 minutes of fame has never been easier. Video has an immediacy and impact that consistently outpaces other mediums. I’m glad to see so many organizations producing compelling content. Some professionals still think of video as a one-off initiative. In fact, it has the potential to be the star of…
Read MoreIs Your Remote Team Getting the TLC They Deserve? An Audit Delivers Answers
Remember Management by Walking Around? A spontaneous cruise of the office was an effective strategy for evaluating a variety of business indicators. You could assess how people were communicating, determine where the vibe registered on the stress meter, and take the opportunity to connect personally with employees. Now that remote work makes a casual stroll…
Read MoreIgnite Engagement—Give Members Influence
One of social media’s powerful lessons is the impact of influencers on brand awareness. Whether it’s a van-lifer selling energy drinks or a dog groomer styling a cast of fluffy fur babies, real people using products in everyday life moves merch. So, who exactly is an influencer? Is it anyone whose persuasive story makes you…
Read MoreDon’t Set and Forget Technology–Regular Assessments Deliver Peak Performance
“Set and forget” is a busy professional’s best friend. Automations like scheduled social promotions, email campaigns, and critical calendar reminders are digital conveniences that free space for more important assignments. If only we could take that casual approach to technology in general. Unfortunately, the head-spinning pace of innovations means that state-of-the-art becomes obsolete in a…
Read MoreInternational Leadership, Women’s Issues, and Branding—A Conversation With Allison K. Summers, CAE
A summary of the Association 4.0 Podcast with Allison K. Summers. Summers talks about international leadership and women’s issues.
Read MoreMove DEI Beyond Words
The deaths of George Floyd, Breonna Taylor, and Trye Nichols prompted vocal support for social justice throughout the business community. Organizations of all stripes were quick to issue statements confirming their commitment to diversity, equity, and inclusion. In 2020, the Society for Human Resources Management (SHRM) reported that following George Floyd’s death, 85% of organizations…
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